AI agent crews

Six AI agent crews. 59 agents. Nothing changes without your approval.

Each crew owns one job of running a store, with a lead you can talk to and agents that each do one thing well. Start with one crew for the problem you have now, and see what the other crews find on your store before you add the next.

Meet the crews

Six jobs, each with a lead you can talk to.

All six crews are live with merchants today. Open a crew to see the work it does, who is in it and how it hands off to the others.

12 AI agents

Pulse · Store Health

Scans the store and writes each problem as a ready-to-fix ticket with revenue impact, before and after, and the exact change. A verifier tries to disprove every finding before you see it.

Stop revenue leaksHands every finding to Store Development with the exact fix spelled out.Meet the Pulse crew
7 AI agents

Beacon · SEO and AI Visibility

Runs the 12-step SEO and GEO pipeline at catalogue scale so Google, image search and AI shopping answers can read the store.

Accelerate growthShips metadata and content through the content lane, reviewed, with rollback.Meet the Beacon crew
8 AI agents

Compass · Ads Performance

Reads Meta Ads live (Google Ads on request), turns every recommendation into a finding with the money behind it, and applies governed budget and campaign changes with rollback.

Accelerate growthApplies approved budget and campaign changes live, each with rollback.Meet the Compass crew
6 AI agents

Prism · Store Experience

Runs the store as a customer in a real browser, with screenshots as evidence. Failed journeys become findings.

Accelerate growthFailed journeys become findings; after the fix, the journey is re-run to confirm.Meet the Prism crew
20 AI agents

CodeCraft · Store Development

The universal fixer. Every crew's finding lands here and leaves as one honest outcome: applied with an undo point, a pull request, or guided steps. Built by one crew, challenged by a separate review crew.

Stop revenue leaksEvery fix ends one way: applied with an undo point, a pull request, or guided steps.Meet the CodeCraft crew
6 AI agents

Bridge · Migration and Recovery

The safety layer under every other crew: catalogue migrations with verified counts, and the restore points that make every undo real.

Stop revenue leaksOwns RollbackPro and BC Migration, the undo behind every other crew's change.Meet the Bridge crew
How the crews work together

Find, decide, fix, keep it reversible.

Every crew plugs into the same path, so a finding from any crew reaches a fix the same way.

1Four crews find and grow

Pulse, Beacon, Compass and Prism write what they find as a finding with evidence, the exact change and what is at stake.

2You decide

Read the finding, ask the crew lead why, edit it, then send it on. Nothing moves without your approval.

3CodeCraft fixes

Every finding ends as one outcome: a change applied with an undo point, a reviewed pull request, or guided steps.

4Bridge keeps it reversible

Staging copies and restore points sit under every change, so undo is a real button.

The agents

Who is in each crew.

59 AI agents across six crews. Each agent has one job, and each crew has a lead who owns the outcome and answers your questions.

Pulse · Store Health

12 AI agents

Finds the issues costing you sales.

  • PulseLeadRuns every scan from start to finish, routes your questions to the right agent and answers for each finding.
  • Crawl SpecialistFetches the storefront and catalogue once per scan, so every agent works from the same snapshot.
  • Findings AnalystTurns raw signals into findings, each with a severity, a count of what is affected and a clear priority.
  • Catalog SpecialistFinds catalogue gaps such as missing images, SKUs, weights, prices and categories.
  • SEO SpecialistFinds missing or thin titles, meta descriptions and product copy, and drafts replacements grounded in the real product.
  • Inventory & Orders SpecialistFinds stock tracking gaps, sold-out products still on show and unusual refund or cancellation patterns.
  • Discoverability SpecialistChecks what search engines and AI crawlers can read: robots.txt, llms.txt, sitemaps, structured data and social tags.
  • Theme & Performance SpecialistReads the storefront code for slow scripts, layout shift, accessibility gaps and mobile issues.
  • Security & Config SpecialistChecks HTTPS, exposed admin paths, storefront APIs and analytics set-up.
  • Evidence VerifierTries to disprove every finding before you see it, and checks each fix before and after it is applied.
  • Report WriterExplains why each finding matters, with before and after examples in plain English.
  • Risk MonitorGuards the approval gate, so nothing changes on your store without sign-off.

Beacon · SEO and AI Visibility

7 AI agents

Gets you found in search and AI answers.

  • Beacon LeadLeadRuns the content plan and holds its approval gates.
  • Keyword AnalystFinds keyword and topic gaps, including the questions shoppers actually ask.
  • AI Visibility SpecialistMeasures how AI answer engines see the store and prepares GEO and llms.txt improvements.
  • Schema SpecialistPlans pillar pages and the structured data that helps search engines understand them.
  • Metadata WriterWrites titles and descriptions at catalogue scale.
  • Content DrafterDrafts pillar hubs and the articles that support them.
  • QA SamplerChecks quality before anything goes out.

Compass · Ads Performance

8 AI agents

Measurement, ads and budget you can trust.

  • CompassLeadReads your platform orders first, checks every data source against them and ranks issues by the money at stake.
  • ReconcileCompares orders, GA4 and ad platform conversions, so you know which numbers to trust.
  • TaggingKeeps one clean tag per event: removes duplicates and dead tags, fixes transaction IDs and publishes Tag Manager changes after approval.
  • PropertyCorrects GA4 and Search Console settings such as key events, data retention, the Ads link and sitemaps, recording each old value first.
  • Traffic GuardKeeps bots and internal traffic out of your reports.
  • Campaign AnalystFinds campaigns to scale and campaigns to pause, using verified numbers only.
  • Budget OptimizerMoves spend to where it pays, with a dry run first.
  • Safety GateChecks conversion settings, downgrades vendor-only recommendations and blocks any change that has not been approved.

Prism · Store Experience

6 AI agents

Tests shopper journeys in a real browser.

  • Prism LeadLeadPicks the journeys to test, runs them and sends failures to CodeCraft.
  • UX AuditorShops your store in a real browser, page by page.
  • Accessibility CheckerChecks contrast, labels, keyboard focus and alt text.
  • Copy SpecialistReviews the microcopy and messaging shoppers read along the way.
  • Report WriterRecords each verdict with screenshots as evidence.
  • A/B AnalystDesigns A/B variants, reads the results and calls the winner.

CodeCraft · Store Development

20 AI agents

Builds and reviews every fix.

Build crew · 10 agents

  • Team LeadLeadRuns the build and owns the outcome of each pull request.
  • ArchitectDesigns the fix: the approach, the files to touch and the trade-offs.
  • Impact AnalystMaps what else the change could affect and checks it against recent work.
  • UI/UX DesignerDesigns any change a shopper will see.
  • DeveloperWrites the code in your connected repository.
  • Build EngineerBuilds the change and clears build errors before review.
  • QA TesterWrites and runs the tests that prove the fix works.
  • DevOpsFixes failing CI checks without a round trip to your team.
  • Security ReviewerReviews every change for security risk and stops it when in doubt.
  • Release ManagerOpens the reviewed pull request and links it to the finding.

Review crew · 10 agents

  • Review LeadLeadRuns the review from every angle and publishes the verdict.
  • Review AnalystSums up the change in plain English.
  • Architecture ReviewerChecks the change fits your codebase.
  • Correctness ReviewerLooks for bugs and edge cases.
  • Performance ReviewerLooks for slow queries and other performance problems.
  • Readability ReviewerChecks naming and style match the code around it.
  • Test ReviewerChecks the tests prove something real.
  • Security ReviewerChecks access control, injection risks and secrets.
  • Verification SpecialistTries to disprove each review comment, so only confirmed issues are posted.
  • Review PublisherPosts the verified review on the pull request.

Bridge · Migration and Recovery

6 AI agents

Staging, migration and undo.

  • Bridge LeadLeadRuns safe copies and safe moves, holds the approval gate and answers your questions.
  • Staging OperatorCreates and refreshes your staging copy and reports its status.
  • Anonymisation SpecialistKeeps real customer data out of staging copies.
  • Migration MapperMaps catalogues between Shopify, BigCommerce and Adobe Commerce with their structure intact.
  • Verification CounterCompares expected and final counts for every item, so a migration is only done when the numbers agree.
  • Rollback KeeperKeeps the restore points behind one-click undo for every crew.
Start with your store

Pick the crew for the problem you have now.

Start a 14-day free trial and Pulse raises its first findings within the hour, or run a paid Pulse audit on your public storefront first.

Connect directly to the commerce platforms you run