Terms of Service.

Agreement & acceptance

These terms form an agreement between you (or the organisation you represent) and Vortex IQ Ltd. By creating an account, accessing the platform, or otherwise using our services, you agree to these terms. If you are accepting on behalf of a company, you confirm you have authority to do so.

Definitions

• Service — the Vortex IQ AI Operating System and related apps, agents, and APIs.
• Customer Data — the store, catalogue, and operational data you connect or upload.
• Account — your registered access to the Service.
• Order — the plan or subscription you sign up for.

The service

Vortex IQ provides AI agents that detect, explain, and fix issues across your commerce stack, working with platforms such as Shopify Plus, BigCommerce, and Adobe Commerce. We may update, improve, or change features over time, and we aim to give reasonable notice of material changes.

Accounts & eligibility

You must provide accurate registration details, keep your credentials secure, and be responsible for activity under your account. The Service is intended for business use by organisations and the people they authorise. You are responsible for your team's use of the platform.

Acceptable use

When using the Service, you agree not to:

• Break the law, infringe others' rights, or upload harmful or malicious content.
• Reverse engineer, resell, or misuse the platform beyond your plan.
• Interfere with security, attempt unauthorised access, or overload the Service.

Subscriptions, fees & billing

Paid plans are billed in advance on the cycle set out in your Order. Unless stated otherwise, fees are non-refundable and exclusive of taxes. Subscriptions renew automatically unless cancelled before the renewal date. We may adjust pricing with reasonable notice. Current plans are on our pricing page.

Customer data & ownership

You own your Customer Data. You grant us the limited rights needed to operate the Service and run the AI agents on your behalf. We process personal data within Customer Data as your processor under our Data Processing Agreement and our Privacy Policy.

Vortex IQ intellectual property

The Service, including our software, models, designs, and brand, is owned by Vortex IQ and its licensors. These terms grant you a limited, non-exclusive, non-transferable right to use the Service — they do not transfer ownership of any Vortex IQ intellectual property to you.

Third-party services

The Service connects to third-party platforms and tools you choose to integrate, such as your commerce platform and other apps. Your use of those services is governed by their own terms, and we are not responsible for them. You are responsible for the integrations you enable.

Warranties & disclaimers

We work hard to keep the Service reliable, but it is provided “as is” to the extent permitted by law. AI agents make recommendations and take actions based on available data; you remain responsible for reviewing outcomes that materially affect your business. We do not warrant the Service will be uninterrupted or error-free.

Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect or consequential losses, and our total liability is capped at the fees you paid in the 12 months before the claim. Nothing in these terms limits liability that cannot be excluded under law.

Indemnification

You agree to cover reasonable claims arising from your misuse of the Service, your Customer Data, or your breach of these terms. We will likewise stand behind the Service against valid third-party claims that it infringes their intellectual property, subject to the limits in these terms.

Term & termination

These terms apply while you use the Service. Either party may end the agreement as set out in your Order or for material breach. On termination, your right to use the Service stops and we will make Customer Data available for export for a limited period before deletion in line with our retention practices.

Governing law

These terms are governed by the laws of England & Wales, and the courts of England & Wales have exclusive jurisdiction over any dispute, unless mandatory local law provides otherwise.

Changes

We may update these terms as the product and the law evolve. When we make material changes we will update the date above and, where appropriate, notify you. Continued use of the Service after changes take effect means you accept the updated terms.

Contact

Questions about these terms? We are happy to help — the details are in the block below.