Our mission: build the AI Operating System for commerce by giving every merchant an army of AI agents.
The world is drowning in data but starved for action. Our mission is to empower every merchant, agency, and developer with proactive AI agents that don't just find insights, they act on them to increase sales and reduce operational costs.
Built on a decade of running live stores, not a slide deck.
Vortex IQ did not start with a pitch. It started with an agency that spent over a decade in the trenches of other people's stores, and built the tools to run them better.
A BigCommerce, Shopify and Adobe Commerce agency in London, with deep experience in multichannel commerce through its own product, 247 CloudHub, for multichannel inventory and order management. Over the next decade it also built StagingPro, its own staging and rollback tool for BigCommerce merchants, to ship changes to live stores safely.
DryRun Pro, 247 Commerce's staging tool for Adobe Commerce and Magento, won the Developer Tooling category at Adobe Commerce Rockstar, chosen from over 65 submissions and showcased on stage at Adobe Summit in Las Vegas.
Built on that track record, Vortex IQ set out to bring the same detect-explain-fix discipline to every commerce platform, powered by agentic AI rather than a services team alone.
247 Commerce joins Vortex IQ as its managed-services and delivery arm, remaining a distinct legal entity serving its existing clients and partners. Benjamin Gisvold leads it as MD, 247 Commerce & Group CRO, Vortex IQ.
Building the future of autonomous commerce
We believe merchants shouldn't spend their days chasing reports, diagnosing issues, and coordinating disconnected systems. Vortex IQ exists to turn signals into intelligent action.
Vision
An operating layer that is intelligent by default. It watches every signal, explains every problem, and acts safely, so people do the strategic work and the system does the rest.
Mission
Turn fragmented data into intelligent action, helping merchants grow revenue and reduce operational complexity.
Aim
Give every e-commerce business an always-on AI team that detects issues, explains causes, and helps fix problems before they impact growth.
Instead of more dashboards, what if you could just ask?
We're a team of e-commerce veterans and AI engineers who believe in empowerment, not replacement.
Vortex IQ was born from a simple observation: e-commerce has become overwhelmingly complex. Merchants are forced to juggle dozens of dashboards and reports just to understand what's happening. The data is there, but the insights are buried, and the path to action is unclear.
We knew there had to be a better way. Instead of more dashboards, what if you could just ask? What if you had an expert analyst on your team, working 24/7 to monitor your store and find opportunities?
That's why we built Ask Viq™, the conversational interface to the Vortex IQ AI OS. It's more than another insights platform. Data without action is pointless. Our AI agents work 24/7, not just to find opportunities, but to help you and your team act on them.
Our goal is to extend what every team member can do, helping their business stay steps ahead of the competition.
Backed by the best in cloud, AI, and venture.
Built on Google Gemini
The Vortex IQ AI OS runs natively on Google Cloud, with Google's Gemini models handling the agent reasoning layer. The integration gives us production-grade latency and the throughput needed for 24/7 store monitoring.
Watch: Google Cloud on Vortex IQ →
Microsoft GenAI Accelerator
Vortex IQ was selected for the Microsoft GenAI Accelerator for our work on agentic automation and the measurable impact our agents have on commerce workflows.
Watch: Microsoft partner testimonial →
Our investors
We are backed by Sure Valley Ventures and Techstars, accelerating the mission.
Recognised across the industry.
Adobe Commerce Rockstar, Winner
DryRun Pro, built by 247 Commerce (now a Vortex IQ company), won the Developer Tooling category at Adobe Commerce Rockstar 2023, chosen from over 65 submissions and showcased on stage at Adobe Summit in Las Vegas.
RetailTech 50, Ranked 16th (2026)
Ranked 16th in Business Cloud's list of the UK's most innovative retail technology creators, up from 20th in 2025.
View 2026 list →TechCrunch Battlefield
Selected as one of 200 startups to compete in TechCrunch Battlefield for our agentic approach to commerce AI.
“We really appreciate the investment and understand what a game changer it can be for merchants and us alike.”
Empowerment, not replacement.
Whether you're a merchant, an agency, or a developer, let's put an army of AI agents to work for your business.
