Improve search visibility and AI citations across your brand.
SEO and GEO done properly means keyword and competitor research, technical fixes, structured data, on-brand content and continuous measurement, across every page. Vortex IQ runs that whole expert workflow end to end, so it actually happens, continuously.
Real SEO and GEO is a painful, manual, multi-step specialist grind. And it is never just product pages.
Done well, SEO and GEO spans your whole brand: homepage, category and collection pages, product pages, editorial and blog, technical SEO, structured data, internal linking and your authority in the wider web. Each piece needs a specialist, the work is slow and easy to drop, and now AI answer engines decide what shoppers see before they ever reach a results page.
The whole brand needs work, not just products.
Your homepage, collection pages, product pages, blog and technical foundations all pull rankings up or drag them down together. Research, on-page fixes, schema, internal linking and on-brand content are normally separate manual jobs handed between specialists. By hand it is slow, and every re-platform or new range undoes the work.
AI answer engines now shape discovery.
Shoppers ask ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude before they click. If your brand and pages are not structured for machines to read, trust and cite, you can rank in search and still be invisible in the answer.
One workflow for whole-brand SEO and GEO: research, prioritisation, approved fixes and measurement.
This is the job of the Beacon crew, SEO and AI Visibility. Beacon senses through the Nerve Centre, reasons with Vortex Mind, prepares the work, and routes every change to your specialist for review. Seamless does not mean unattended: you approve the tone-of-voice and the plan up front, and you approve before anything goes live.
Four hundred products with thin or missing metadata.
- Read. Beacon reads the catalogue and checks what Google, image search and AI assistants can currently see for each product.
- Propose. It prepares a title, description and structured data for each product in your brand voice, and a brief where a category page fails to answer buying questions.
- Review. Your SEO specialist or agency reviews and edits the proposals. Nothing publishes without that approval.
- Ship. Approved metadata goes through Store Development's content lane: on BigCommerce today with a RollbackPro undo point, on other platforms once the publishing path is confirmed for your store.
- Record. Beacon records what was published and what changed afterwards, so the next run starts from what worked.
Which steps are available on your platform is listed in the workflow availability record. Beacon has prepared enhancements for 10,549 product records to date; that is a count of work prepared, not a traffic claim.
Beacon audits the whole brand through the Nerve Centre
It checks the homepage, category and product pages, editorial, technical SEO, structured data and internal links, and benchmarks your entity and authority against competitors. Continuous, not a one-off crawl, so new gaps surface as they appear.
Ask Viq™ answers in plain English
Ask why organic traffic dropped, which pages cost you the most across the site, or where a competitor is winning the AI citation. Vortex Mind finds the root cause and Ask Viq™ explains it without the jargon, so you can make the call.
Agents act. Vortex Apps safeguards.
Vortex Agents coordinates approved research, content and technical work. Vortex Apps adds staging and rollback where the platform and workflow support them. Production writes require approval by default.
And it compounds with Vortex Mind's memory graph
Every signal, fix and decision is remembered. The next cycle starts from what already worked on your store, so the engine gets sharper over time instead of repeating itself. Approval-gated and reversible throughout.
The whole expert process, end to end, with you at the two gates that matter.
This is the same sequence a specialist agency would run, executed to the world's best-practice standard and joined up so it actually happens. You approve the tone-of-voice and the strategy before a word is written, and you approve before anything publishes. Everything in between is approval-gated, staging-first and reversible. Seamless means the manual grind is removed and the work is done to best practice, not that you are cut out of the decisions that matter.
- 1Brand URLPoint the engine at your site. It learns your products, audience and positioning.
- 2ResearchMarket and competitor analysis, real keyword data, and a GEO baseline across the major AI engines.
- 3StrategyA best-practice, hub-and-spoke content and technical plan mapped across the whole brand.
- ✓You approve tone-of-voice and planA human reviews and signs off the brand voice and the strategy before any content is written.
- 4Writing and imageryOn-brand content with smart internal and product links, plus matching imagery, written to your approved voice.
- 5Staged draftsEverything lands as drafts with editorial QA and a full audit trail, with rollback where the platform supports it.
- ✓You approve and publishA human gives the final sign-off. Nothing goes live without it.
The Content Engine: rigorous editorial work, made seamless.
SEO and GEO is only as strong as the content behind it. The Content Engine is the editorial arm of whole-brand SEO and GEO: research-led strategy turned into best-practice, on-brand content that earns rankings and gets cited by AI engines. It is expert craft made seamless, not bulk article generation.
Get found and cited by AI answer engines.
Generative Engine Optimisation (GEO) is making your whole brand readable and quotable by AI answer engines, through structured data, a clear brand entity, definition-shaped content and an llms.txt file. Here is what the engine puts in place across the site.
Measured across the engines that matter
The engine checks where your brand appears across ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude, finds where competitors are winning the answer, and puts the structure and content in place to compete for the citation.
One specific result, not a wall of logos. We run the full SEO and GEO playbook to the world's best-practice standard, and we will show you, in your own free audit, exactly where the organic and AI-visibility opportunity sits across your brand and what it would take to win it.
The promise, and the honest part
Our commitment is about method: the complete SEO and GEO workflow, run end to end across the whole brand, to best practice, continuously. The engine separates what it can fix on its own from what needs a human call, and tells you which is which. Agentic fixes are approval-gated, and reversible where the platform supports it, so nothing changes without your say-so.
Forecasts and measured results are kept apart. Before work starts we may estimate the opportunity; that is a forecast and is labelled as one. After work ships, results are read from your own analytics and search data over a stated period, and reported as measured. The two never appear in the same figure.
Results scale with the size of your catalogue, your market and your competition: the bigger the opportunity, the more there is to win. We commit to doing the work to the highest standard so your brand is positioned to grow organic traffic, climb the rankings and win citations in AI answers.
Whole-brand coverage. Real capabilities, not a wish list.
Audit the whole brand
- Homepage, category and collection pages
- Product pages and variants
- Editorial, blog and content
- Technical SEO, structure and canonicals
- Schema and internal-link coverage
Run the playbook, safely
- Best-practice fixes ranked by impact
- Tone-of-voice and plan approved up front
- Staging via Vortex Apps where the platform supports it
- Rollback where supported, full audit trail always
- Human approval before anything ships
Win the AI answer (GEO)
- Brand entity, schema and llms.txt
- Definition-shaped, citable content
- Best-practice hub-and-spoke pillars
- Continuous measurement and re-runs
- Vortex Mind's memory graph so it compounds
SEO and GEO, answered.
Is this just product SEO, or my whole brand?
The whole brand. Vortex IQ runs SEO and GEO across your homepage, category and collection pages, product pages, editorial and blog, technical SEO, structured data and internal linking, and it works on your brand's entity and authority. These all move rankings together, so the engine works on all of them, not just product pages.
What is GEO for e-commerce?
GEO, or Generative Engine Optimisation, is making your whole brand readable and citable by AI answer engines like ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude. It uses a clear brand entity, structured data, definition-shaped content and an llms.txt file so those systems can quote your pages accurately when a shopper asks a question.
Does "seamless" mean no humans are involved?
No. There is a human in the loop at the two gates that matter. At the start, you review and approve the brand tone-of-voice and the content strategy before anything is written. At the end, you approve before anything goes live. Everything in between is approval-gated, with staging and rollback where the platform supports them. Seamless means the manual, multi-step grind is removed and the work is done to best practice, not that people are cut out.
How is this different from an SEO plugin?
A plugin gives you fields to fill in. Vortex IQ runs the full expert workflow across the whole brand: research, strategy, technical fixes, structured data, on-brand content and internal linking, continuously and to best practice. Ask Viq™ explains what is wrong and why, fixes ship staging-first and reversible, and Vortex Mind's memory graph means the next run starts from what already worked.
Will it change my store without my say-so?
No. Nothing reaches production unless you approve it. Approved changes ship through Store Development with a full audit trail, and with staging and rollback where your platform and workflow support them. You keep control; the engine removes the grind.
Which platforms does it run on?
BigCommerce, Shopify, Adobe Commerce and WooCommerce, with production coverage broadest where merchants connect first. More connectors are being added to the Vortex IQ connector catalogue over time.
See where the traffic, rankings and AI citations are waiting across your brand.
A free, verified audit in plain English, across your whole site. Enter your store URL and we will show you what is leaking, ranked by impact.
