Platform architecture • Signals → Intelligence → Safe execution

The AI OS Architecture for Commerce

This page is the “how it works” layer — not another brochure. Vortex IQ connects your signals, runs stateful agents, and safely applies fixes through a controlled execution layer (staging, backup, rollback).
What makes it an Operating System
  • Unified signals from commerce, marketing, payments, performance, and ops.
  • Stateful agents that remember context, correlate issues, and prioritise action.
  • Safe execution with approvals, staging-first changes, backups, and audit logs.
The practical loop
  • Detect anomalies and failures in real time.
  • Diagnose root cause and business impact.
  • Deploy fixes safely — and verify results.
You’re not buying “AI chat”. You’re buying a system that turns signals into controlled action.
How the AI OS works
Commerce is complex; your OS shouldn't be. We’ve distilled enterprise AI into one intuitive framework for your entire team.
Signals Layer
  • Connectors ingest data from platforms, marketing, payments, performance, and ops.
  • Normalisation turns messy sources into consistent “signals” the OS can reason over.
  • Event + time-series + incident streams support both real-time alerts and longer-term diagnosis.

Connectors

Telemetry

Incidents

KPIs

Intelligence Layer
  • Agents maintain context across systems — not just one query at a time.
  • Correlation links symptoms to root cause (e.g. checkout failures ↔ payment timeouts ↔ script changes).
  • Prioritisation ranks work by impact, effort, and urgency.

Context

Correlation

Prioritisation

Action plans

Safe Execution Layer
  • Changes are staged, reviewed, and protected by backup/rollback.
  • Permissions + audit logs enforce governance.
  • Verification checks outcomes after deployment and rolls back if needed.

Staging-first

Approvals

Audit logs

Rollback

Staging, Backup, and Rollback Engineered for Safe Commerce

Ask Viq is your conversational command centre for e-commerce. You talk in plain English. Viq talks back with answers, context, and safe actions that actually change your store.
SYSTEM PERFORMANCE
Proof beats promises
Real outcomes from live customer deployments.
DETECTION LATENCEY
< 2 mins
From signal to alert on critical incidents.
DATA MIGRATION
< 15 mins
20k Products migrated with all variants and images.
ORGANIC TRAFFIC UPLIFT
+25%
Growth in organic reach following optimisations.
PAGE SPEED / CORE WEB VITALS
+15 pts
Typical uplift after targeted performance fixes.
Vortex IQ agent framework
It’s not “run a prompt”. It’s a loop.
Agents maintain context across sessions and systems so they can reason about change over time and across your stack. That’s how you get “fixes” rather than “answers”.
  • Observe
    (signals, anomalies, failures)
  • Remember
    (what changed, what happened before)
  • Reason
    (correlate root cause and impact)
  • Act
    (deploy changes safely)
  • Verify
    (measure outcome; rollback if needed)
Governance built in

The optimisation loop is governed end-to-end: observe, act, verify, and prove it. No silent changes. No hidden automations. Just accountable execution.

  • Scoped credentials per connector
  • Role-based permissions
  • Human-in-the-loop approvals
  • Audit logs for every action
  • Staging-first execution
  • Explicit execution boundaries

Integrations & connectors

The OS is only useful if it connects to your actual stack. This directory is a front-end placeholder; wire it to your real connector registry later.
Shopify
Orders, products, customers, inventory, theme signals.

Commerce

BigCommerce
Catalog, orders, storefront changes, API health.

Commerce

Adobe Commerce
Store config, checkout flows, performance and errors.

Commerce

GA4
Events, funnels, cohorts, campaign attribution.

Analytics

GTM
Tag health, publishing changes, tracking integrity.

Analytics

Page Speed / Core Web Vitals
LCP/INP/CLS signals and performance regression alerts.

Analytics

Google Ads
Spend, ROAS signals, anomaly detection and alerts.

Marketing

Meta Ads
Campaign health, budget spikes, performance drift.

Marketing

Dotdigital
Segments, campaigns, customer engagement signals.

Marketing

Stripe
Payment failures, dispute spikes, checkout drop-offs.

Payments

Paypal
Gateway performance and failure diagnostics.

Payments

Slack
Incident routing, approvals, daily summaries.

Ops

Jira
Create tickets from incidents, track remediation.

Ops

GitHub
Deployment signals, releases, change correlation.

Ops

Want a connector you don’t see? You can build one inside Agent Hub — and govern exactly what it can read, write, and automate.

How the AI OS Works: Five pillars powering your entire operation.
Ask Viq
Ask questions in plain English. Get answers, context, and safe actions across your entire stack.
Vortex Mind
Diagnose what’s happening across your store and get clear, prioritised recommendations.
Nerve Center
Monitor every critical KPI in real time and detect issues before revenue is lost.
Vortex Apps
Apply fixes safely using staging, backup, and rollback — without risking your live store.
Agent Hub
Build and manage. AI agents that monitor, analyse, and act across your entire e-commerce stack.
Deploy your autonomous AI workforce.
See Pricing
See Pricing