Find friction in the shopping journeys that matter.
Muse runs your store the way a shopper does, in a real browser, compares what happened with what should happen, and documents the result with screenshots your team can act on.
Your team and agency bring the expertise. Vortex IQ helps move the work forward.
The problem, what Vortex IQ does, what your team receives.
A release might have broken checkout and nobody will know until a customer complains.
What Vortex IQ doesRuns the journeys you choose, from search to checkout, before and after a release.
What your team getsA verdict per journey with the steps and evidence.
A bug is reported but nobody can reproduce it.
What Vortex IQ doesRuns the exact journey, captures each step and records expected versus actual.
What your team getsOne documented case everyone can work from.
A failed journey needs fixing, not just reporting.
What Vortex IQ doesTurns the failed case into a finding and, where supported, hands it to Store Development.
What your team getsA finding with the evidence attached, ready for review.
One example, start to finish.
A shopper searches for a product you sell, but the expected result does not appear.
Run the search journey, compare expected and actual behaviour, and capture evidence of the problem.
A documented test result with the steps and evidence needed to investigate. Where supported, the finding can be handed to Store Development.
Your ecommerce team confirms the intended experience. Your agency investigates the cause and reviews any proposed fix.
Give everyone the same problem to work from, with less back-and-forth trying to reproduce it.
The product reference records a product-search check on a staging storefront, with the search term anonymised.
Run the selected product-search check on the staging storefront.
The reference records the check passing. A passing check creates no finding, so there was no problem and no fix in this run.
The team can inspect what was tested before signing off that part of a release.
Check passed
Bring your team. Bring your agency. Choose the work you want to move forward.
Your people set the priorities and review the work.
Your team and agency set the priorities, bring the expertise and review the work. Vortex IQ helps with supported checks, preparation and execution, giving your specialists more capacity to improve the store.
Your ecommerce team confirms what the intended experience is. Your agency investigates causes and reviews any proposed fix.
What you can review
- Each journey Muse ran, the expected behaviour and what actually happened.
- Screenshots at each step.
- Which cases passed, failed or were blocked.
What happens next
- Failed cases become findings you can send to Store Development.
- After a fix, the journey is re-run to confirm.
- Passing runs are kept as the record for that release.
Where your team stays involved
- Choosing which journeys matter.
- Confirming the intended experience.
- Reviewing proposed fixes before anything ships.
How approval works. Production changes follow human approval by default. A crew prepares the work; a named person on your side approves it; the outcome is recorded with an undo point where the workflow supports one. Findings a crew cannot resolve are handed over as guided steps, never silently dropped.
Platforms and scope
Any storefront reachable in a browser, on staging or live. Journeys that need a login use credentials once and do not store them.
What this crew does not do
- Muse documents journeys. It does not change the store.
- A passing check is a record, not a finding.
- A/B experiments are a later addition, not part of today's runs.
