Represent the Vortex IQ brand correctly.
Logos, colours, and typography for partners, press, and event organisers. Everything you need to put the AI Operating System for e-commerce in front of an audience. On brand, every time.
One mark, two finishes.
Use the full-colour mark on light surfaces and the white mark on dark or brand-deep backgrounds. Always keep clear space around it and never recolour or distort it.
The do's and don'ts.
A few simple rules keep the mark legible and consistent everywhere it appears.
- Use the full-colour logo on white and light surfaces.
- Switch to the white logo on dark or brand-deep backgrounds.
- Keep clear space around the mark equal to the height of the "V".
- Scale proportionally and use the provided SVG wherever possible.
- Place it on sufficient contrast so it stays clearly legible.
- Recolour, add gradients, or apply effects to the mark.
- Stretch, squash, rotate, or distort the proportions.
- Place the logo on a busy image or low-contrast background.
- Add a drop shadow, outline, or box around the mark.
- Recreate, re-typeset, or alter the wordmark in any way.
The palette.
Purple leads, deep ink grounds, and neutrals carry the rest. These tokens are used verbatim across the product and the website.
Geist, end to end.
Geist sets every headline and paragraph. Geist Mono handles eyebrows, labels, and code: the small, precise type that gives the brand its technical edge.
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Writing about us, or building with us?
For interviews, founder bios, partnership announcements, or a tailored asset pack, get in touch and the right person on our team will help.
