Google integrations.

Overview and purpose

Vortex IQ connects Google Analytics, Google Ads, Google Tag Manager and Google Search Console to help merchants understand performance, review tracking and carry out authorised optimisation tasks through an AI-powered chat interface. Google Merchant Center, Google Sheets and YouTube extend this to product feeds, the spreadsheets merchants run their operations from, and video.

Ask questions about traffic, advertising, organic search, product listings and video, review recommendations and request supported changes from one workspace. Each service is a separate connection and is accessed only when you authorise it.

Google Analytics

Understand how visitors find and use your store, and how that activity contributes to purchases and revenue. Vortex IQ retrieves GA4 account and property information and reporting metrics such as users, sessions, traffic sources, events, conversions and revenue to support dashboards, reports and AI-assisted analysis.

Google Ads

Review campaign, ad group and keyword performance, including impressions, clicks, CTR, CPC, conversions, cost per acquisition and ROAS. Vortex IQ uses this data to compare results, identify optimisation opportunities and support authorised changes such as pausing underperforming ads or adjusting budgets.

Google Ads changes are user-initiated. Connecting an account does not by itself authorise Vortex IQ to change campaign data automatically.

Google Tag Manager

Review the tracking configuration used by your store, including containers, workspaces, tags, triggers and variables. Vortex IQ supports reviewing configuration, preparing requested changes, managing container versions and publishing authorised updates.

Editing a workspace and publishing a container are separate actions. Publishing applies the selected version to its target environment and can affect live tracking. Changes and publication must be authorised by the user.

Tag Manager configuration is used to assess how tracking is set up. Traffic and sales performance come from the other connected reporting services.

Google Search Console

Understand how your verified website performs in Google Search. Vortex IQ uses search queries, pages, clicks, impressions, click-through rate, average position and available sitemap information to identify organic search opportunities and support SEO reporting.

Management access supports user-requested Search Console actions such as submitting or removing sitemap entries. Submitting a sitemap does not guarantee crawling, indexing or improved rankings.

Google Merchant Center

Build product feeds from your store catalogue and send them to the Merchant Center accounts you choose. Vortex IQ maps catalogue data such as titles, descriptions, prices, availability, images, brand and product identifiers into Merchant Center products, checks each one for missing or invalid details, and sends only the products that pass. After sending, it reads what Google did with each product, including whether it is showing and any issues raised, so you can fix them in one place.

Sending is always user-initiated. You choose the feed, the Merchant Center account and the products, up to 50 at a time. Vortex IQ writes only to the data source it creates for your feed. It does not change your account settings, your other data sources, or programme settings such as free listings and Shopping ads.

Google Sheets

Many merchants run part of the business from a spreadsheet: a supplier cost list, an inventory feed, a pricing master or a marketing calendar. Connect that sheet and Vortex IQ reads its tabs and rows to spot changed or missing header columns and error cells such as #REF! or #N/A, and to match rows to your store catalogue by SKU, for example to find a price in the sheet that no longer matches the live store.

Workflows you set up can also write to the sheet, for example adding rows of results or clearing a range before a refresh. Writes happen only in the spreadsheet you connect, and only when a workflow step you have set up runs.

YouTube

Connect a brand YouTube channel to publish videos and measure them alongside the rest of your marketing. Vortex IQ reads channel and video statistics and YouTube Analytics reports to track subscribers, engagement and posting cadence.

From the Social workspace you can upload and schedule videos. AI agents can also read, upload and manage content on the connected channel with your permission. Publishing, deleting a video or changing its visibility needs your explicit approval, and agent uploads are private unless you choose otherwise. Vortex IQ acts only on the channel you connect.

Account identity

Alongside the service permissions above, the Analytics, Ads, Tag Manager and Search Console connection reads basic account identity so your workspace can show which Google account is connected. Merchant Center and Sheets ask only for the email address and openid permissions listed in their own sections.

Connecting your Google account

1. Start the connection from your authenticated Vortex IQ workspace.
2. Sign in with Google and review the permissions requested.
3. Select the relevant accounts, properties, containers, sites, Merchant Center accounts, spreadsheets or channels within Vortex IQ.
4. Use the connected features to ask questions, review reports or request supported actions.

Where you enable scheduled reporting, Vortex IQ may retrieve data while you are not actively using the platform. Connecting a service does not grant blanket permission to make changes.

How data is used

Connected account information, performance reports, tracking configuration, product feed data, spreadsheet contents and channel data are processed to answer your questions, prepare reports, generate AI-assisted recommendations and carry out authorised actions. Where you connect multiple services, their data may be combined in your Vortex IQ workspace to support cross-channel analysis. Relevant data may be processed by AI service providers to provide these features.

Google user data is not sold or used for unrelated advertising. Service-provider processing is limited to delivering the authorised functionality, as described in our Privacy Policy. Google user data is not used to train general-purpose AI models.

Security and Limited Use

Connections use Google OAuth 2.0 to authorise access without sharing your Google password with Vortex IQ. Access is limited by the permissions you grant and your access rights in the connected Google account.

Vortex IQ’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements.

Our wider security programme, sub-processors and policies are published in the Trust Centre.

Data retention and user control

Connection credentials and data needed for authorised functionality may be retained while you use the integration. Our Privacy Policy explains storage, retention, service-provider processing and deletion.

You can revoke Vortex IQ’s access at any time through your Google Account connections. Revoking access prevents further authorised access to the connected service. It does not itself delete data already stored by Vortex IQ. To request deletion of stored integration data, contact helpdesk@vortexiq.ai.

Who can use it and how to get help

This integration is for authenticated Vortex IQ users, including ecommerce merchants, marketing teams and agencies working with platforms such as BigCommerce, Shopify and Adobe Commerce. The full connector catalogue is listed in the integrations hub.

For a demonstration, access or support, contact our team.