See where your advertising needs attention.
Compass reads your Meta and Google Ads accounts alongside store data, turns every recommendation into a finding with the numbers behind it, and leaves the decision with your media specialist.
Your team and agency bring the expertise. Vortex IQ helps move the work forward.
The problem, what Vortex IQ does, what your team receives.
Spend is drifting and nobody has time to audit every campaign.
What Vortex IQ doesRuns optimiser rules across live campaigns and flags the ones that need a decision, with the supporting metrics.
What your team getsA short list of campaigns to look at, each with the reason.
Ads and store performance are reviewed in separate tools.
What Vortex IQ doesBrings ad data and store data together into a cross-channel diagnosis.
What your team getsOne finding that shows the campaign and what happened on the store.
A change is agreed but applying it is another job.
What Vortex IQ doesPrepares the approved change, applies it through a confirmed gate and keeps a rollback.
What your team getsThe change made as decided, with a record and a way back.
One example, start to finish.
A Meta campaign is repeatedly reaching the same audience. Your team needs to understand whether that frequency is intentional or deserves attention.
Bring the campaign's frequency data and performance context together in a recommendation for review.
A focused review item that helps your media specialist investigate the campaign and decide the next action.
Your paid-media specialist decides whether to refresh creative, adjust targeting, change spend or keep the campaign running.
Help your agency spend more time making informed campaign decisions.
A real ticket from this crew replaces the illustrative workflow as evidence becomes available.
Bring your team. Bring your agency. Choose the work you want to move forward.
Your people set the priorities and review the work.
Your team and agency set the priorities, bring the expertise and review the work. Vortex IQ helps with supported checks, preparation and execution, giving your specialists more capacity to improve the store.
Your media team or agency decides campaign strategy. Compass gives them a clearer starting point and applies only what they approve.
What you can review
- The recommendation, the reporting period and the metrics behind it.
- The proposed action and whether it needs approval.
- What was accepted, rejected or changed, and what was applied.
What happens next
- Your media specialist accepts, rejects or changes the recommendation.
- Approved changes are applied through a confirmed gate with rollback.
- The decision and its result are recorded for the next audit.
Where your team stays involved
- Deciding creative, targeting and spend.
- Approving every write to an ad account.
- Interpreting results in the context of the wider plan.
How approval works. Production changes follow human approval by default. A crew prepares the work; a named person on your side approves it; the outcome is recorded with an undo point where the workflow supports one. Findings a crew cannot resolve are handed over as guided steps, never silently dropped.
Platforms and scope
Meta Ads today, with Google Ads available on request. Confirm the connected networks, data sources and action modes during setup.
What this crew does not do
- Compass recommends. Your specialist decides.
- Writes are governed: pause, activate, budget change, creative, budget shifts, each behind approval.
- No spend, saving or return figure is promised. Results are recorded, not forecast.
