Vortex IQ is the AI Operating System for e-commerce.
One command centre that detects what is wrong across your stack, explains why, and helps you fix it safely. We are building the agentic commerce category: software that does the work, with a human approving every change.
Why now: merchants run more platforms, more connectors and more SKUs than any team can watch by hand, and AI answer engines now decide a growing share of discovery. The work has outgrown the dashboard. It needs an operating system.
Running a store should not feel like fighting fires.
We have lived the chaos, fixed the chaos, and built the AI system that stops the chaos.
Commerce teams are buried under fragmented tools, alerts they cannot act on, and changes they are afraid to ship. Our thesis is simple: the stack should run on one operating layer that watches every signal, explains the root cause in plain English, and acts safely on your approval. Detect. Explain. Fix. That loop is the product, and it gets sharper every time it runs.
One loop, six pillars.
The Nerve Centre detects across your connectors. Vortex Mind and Ask Viq™ explain the why in plain English. Vortex Agents and Vortex Apps act and deploy safely, staging-first and reversible. Vortex Memory remembers every signal, fix and decision so the system learns. It runs on BigCommerce, Shopify, Adobe Commerce and WooCommerce.
Nerve Centre
Continuous detection across your connectors. The eyes on every KPI.
Vortex Mind
The diagnostic layer. It investigates a moving number and explains the root cause.
Ask Viq
The conversational interface. Ask in plain English, get an answer you can act on.
Vortex Agents
AI agents that monitor, analyse and act across the stack, safely and on approval.
Vortex Apps
Staging, backup and rollback: StagingPro and RollbackPro keep every change predictable.
Vortex Memory
The graph that records each fix and decision, so the AI OS gets sharper over time.
What the audits found.
Across more than 60 store audits we have surfaced 749 issues for merchants, and about 55% are resolvable agentically: approval-gated and reversible. That is the wedge. Merchants connect a store, see what is leaking revenue in plain English, then let the AI OS fix the safe ones.
Merchants and teams that work with Vortex IQ
“A genuine step change in how we run the store.”
Where we have been recognised.
RAISE Your Hack 2025
Winner, Vultr Track.
Microsoft GenAI Accelerator
Elite Partner.
RetailTech 50 (2025)
Business Cloud.
Startup Battlefield 2024
TechCrunch.
Focal W24
Demo Day.
Investors who know the category.
Vortex IQ is backed by Sure Valley Ventures and Techstars.
Sure Valley Ventures
Investor.
Techstars
Investor.
The people behind the AI OS.
Built by people who lived the problem.
Susant Patro
Co-founder and CEO
Sambit Patra
Co-founder
Jaiganesh V.
Co-founder
The company, on the record.
Company
Vortex IQ Ltd. Registered in England and Wales, No. 14925424. VAT GB 459 547 641. D-U-N-S 230712948.
Headquarters
Brentford, London. Working with merchants worldwide.
Category
Agentic commerce: the AI Operating System for e-commerce. Runs on BigCommerce, Shopify, Adobe Commerce and WooCommerce.
Security
ISO 27001 certified. SOC 2 in progress. Approval-gated AI, staging-first, one-click rollback, full audit trail.
Want the longer version?
Talk to the founding team, or see the AI OS run on a live store.
