We would rather under-promise. Every saving below is the conservative in-house effort Vortex IQ removes, valued at a loaded hourly rate. Each figure names its basis, and anything we could not ground credibly we left out of the maths rather than guess. Defaults are editable; we always start from them.
SEO/GEO content production~3–5 in-house hrs per optimised article x articles/month x 12 x loaded rateOrbit Media Studios annual blogging survey — an optimised article takes several hours to research, write and optimise in-house. Vortex IQ produces it; you approve the tone-of-voice and publish.
Reporting, briefings & per-connector auditsyour weekly reporting hours (70–100%) + ~1–2 hrs/connector/month of audit & QA, x loaded rateConservative in-house effort for the work that Vortex Mind briefings, cohort/QBR reports and the 80+ check per-connector audits do for you, continuously.
Loaded analyst costGBP 25/hr (UK) · USD 50/hr (US)US Bureau of Labor Statistics (median $76,950) loaded via BLS ECEC (1.42x); UK ONS ASHE, GOV.UK employer NI + pension, and ITJobsWatch. Bases sit below the medians to stay conservative.
Revenue protected — change-failure rate5–15% of changes x your deploy frequency x cost of a failed deployDORA Accelerate State of DevOps 2024 — elite teams run a ~5% change-failure rate. Staging-first deploys and one-click rollback are built to catch these before they cost you.
Organic-influenced revenue30% (range 25–35%) of annual revenueWolfgang Digital E-Commerce KPI Report — organic search drives ~30% of ecommerce revenue. This is the slice your open SEO issues sit on, not a promised uplift.
SEO uplift from fixing issues — deliberately omittedNot estimatedNo credible, independent, large-sample public figure exists for a generalisable SEO-fix uplift, so we do not put one in the maths. Your free audit sizes the recoverable opportunity against your real organic baseline.
