A Letter From Our Founders: Vortex IQ Is Live
October15th, 2025
Today is a day we’ve been working towards since the very beginning.
It’s a day that started as a series of conversations about a problem we saw everywhere in ecommerce: brilliant founders and talented teams being held back by a chaotic web of disconnected apps. They were drowning in data but starved for action, spending their days fighting fires instead of building their vision.
See it in action
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We knew there had to be a better way. Not just another app, but a new foundation. A single AI Operating System that could unify, automate, and act. A true command centre for commerce.
Today, that vision becomes a reality. We are incredibly proud and excited to announce that Vortex IQ is now officially live in a private, early-access release.
For us, Vortex IQ (or "Viq," as it’s become known around our office) is more than a platform. It's the AI Co-pilot we always wished we had. It's a system designed to give you back your most valuable resource—time—by deploying a team of specialist AI agents to run your operations. From optimising your ad spend to forecasting your inventory and keeping your site consistently online, our agents are built to handle the relentless manual work, freeing you and your team to focus on growth and strategy.
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