Nerve Centre · live across 200+ connectors
Why we built it

Your revenue is leaking in the gaps between your tools.

Modern commerce runs across a dozen disconnected systems, and the money slips through the seams no single one can see. Most teams find out from an angry customer or a flat sales day — long after they could have done anything about it.

We believe you should hear it from your system, while you can still act. So we built one operating system that watches every channel at once, explains what broke in plain English, and fixes it safely on live revenue.

1,400% organic growth · Soak & Sleep, Google Analytics ISO 27001 certified BigCommerce AI-Pilots Elite

A dashboard tells you a number went down. An operating system finds out why, fixes it, and remembers — so it never costs you twice. That difference is the whole reason Vortex IQ exists.

How it's different

One loop. Five steps. Always running on live revenue.

Detect, diagnose, act, deploy safely, learn — the same loop runs continuously, with you in approval control at every step, and feeds one commerce graph that gets sharper every day. This is not a dashboard you read. It is a system that resolves the work.

01Detectwatch every KPI live
02Diagnosefind the root cause
03Actturn findings into work
04Deploy safelyapproval-gated · reversible
05Learnremember & compound
↷ Learn feeds straight back into Detect — so the next problem is caught faster than the last. See the platform behind each step →
The difference

It remembers. That's the part a dashboard with AI bolted on can't copy.

Every connector, finding, fix and decision is written to one live commerce graph. The longer you run it, the more it compounds — so the system starts from everything you already know: what broke last quarter, what fixed it, what moved the number and what didn't.

Bolt-on tools start from zero on every question. Vortex IQ starts from memory, and acts on the second occurrence twice as fast as the first.

200+
connectors mapped onto one graph
6,000+
KPI anchors tracked continuously
One
live commerce graph that compounds per store
How we make autonomy safe

Nothing reaches live revenue without you. Every change can be undone.

The AI moves fast on the work; you stay in control of what reaches real revenue. That approval-gated, reversible design is exactly what makes it safe to let a system act on a live store.

Preview first

StagingPro renders every change on a production-parity copy of your store, so you see the exact result before it ships.

You approve what applies

Every change sits behind your approval. The system proposes; you decide what reaches live revenue.

Undo in one click

RollbackPro keeps a continuous backup with one-click rollback, and logs every action in a full audit trail.

Approval-gated · One-click rollback · Full audit trail

What you actually get

One loop. Five steps. Every store you run.

Six pillars run one continuous loop, from detect to learn — each step does one job and hands off cleanly to the next.

01 / Detect · Nerve Centre

Catch what's breaking before your customers do.

The Nerve Centre watches every KPI live across 200+ connectors and tells you the moment something breaks, drops or spikes — revenue, ad spend, conversion, inventory, payments and site health, all in one pane instead of a dozen browser tabs.

Every alert is one finding that flows straight into diagnosis and a fix — not a notification you screenshot and forget.

Add-to-cart rateDown 8% · declining
Payment decline rateRising · anomaly
Largest Contentful PaintOver threshold
Checkout completionStable

Thousands of live cards · representative values

Daily Revenue Leakage

AI-written report. Where revenue is leaking today, with the root cause attached.

Google Ads Revenue Intelligence

Which products are losing money on ads, and why.

You  Which products are losing money on ads this week?
Viq  Here are the SKUs spending above target with no return.
Sourced from: Google Ads · Inventory · Orders
02 / Diagnose · Vortex Mind + Ask Viq

Understand why, in plain English.

Detecting a drop is easy. Knowing why is the hard part — and it's where most tools hand you a chart and walk away. Vortex Mind walks the connector graph to find the root cause and writes the report, so you get the answer, not homework.

Then Ask Viq lets anyone ask a question in plain English, with every answer cited back to the graph. The intern and the CEO get the same straight answer from the same source of truth.

The findings no single tool can compute

Cross-channel kill-shots — the money that leaks between channels.

Most tools watch one channel at a time, so they miss what leaks between them. Vortex IQ fuses two or more connectors into one finding a single tool physically cannot see, then attaches the revenue at stake.

Google Ads + Inventory

Active ads on out-of-stock SKUs

Revenue at risk

Stripe + Klaviyo

Card declines on email-recovery customers

Revenue at risk

Inventory + Ad platforms

Dead stock soaking up live ad spend

Revenue at risk

Computable only on one graph that holds every channel at once. Figures shown are illustrative.

03–04 / Act + Deploy · Actions + Vortex Apps

Act on findings. Ship safely. Undo in one click.

Knowing is not fixing. Actions turns every finding into real work on a Kanban board with owners and due dates, runs the SEO & GEO engine on a schedule, and edits thousands of products in a single pass. It syncs both ways with the tools your team already lives in.

Then Vortex Apps makes that autonomy safe: preview on StagingPro, approve, ship, and roll back in one click with RollbackPro.

StagingPro

Production-parity staging to preview every change before it goes live.

RollbackPro

Continuous backup and one-click rollback.

App Builder

An agent builds custom business-operations workflows for your store.

Bidirectional syncJiraAsanaLinear

Vortex Memory

The one place every connector, finding, fix and decision is remembered over time — so Vortex Mind diagnoses faster on every store, every report and every day.

Mind reasons. Memory remembers. Together they compound.

05 / Learn · Vortex Memory

The longer you run it, the sharper it gets.

The loop closes here and feeds straight back into detection. Vortex Memory is the moat underneath everything: it's why the answer gets better every time you ask, and why the second fix is always faster than the first.

The proof

Results you can verify, line by line.

Real stores, dated and attributed. Revenue and conversion figures are top-quartile merchant results in the first 90 days.

1,400%
organic growth · Soak & Sleep, Google Analytics
+35%
revenue recovered from cross-channel fixes
+30%
higher conversion · top-quartile merchants
50%
faster problem resolution · the closed loop

"A genuine step change in how we run the store."

Wells Stringham · Apply Digital

"The kind of operating layer commerce has been missing."

Olaf Akkerman · Microsoft

Customers

Soak & Sleep Richer Sounds DHS Equipment Direct English

Platform partners

BigCommerce Shopify Adobe Commerce Viva Payments DotDigital
Distribution & trust

Built on the platforms you already run — and safe to run on live revenue.

A BigCommerce AI-Pilots Elite partner, co-selling straight into the merchant base, alongside Shopify agencies and Meet Magento for Adobe Commerce. ISO 27001 certified, with approval-gated AI, one-click rollback and a full audit trail on every change.

BigCommerce AI-Pilots Elite

Co-selling the platform straight into the BigCommerce merchant base.

ISO 27001 certified

Security governance and risk tracking on every system state change.

SOC 2 — in progress

Approval-gated engines, immediate rollback and historical operations logs.

FAQ

Questions, answered.

How fast is the first audit?

1 to 3 days. Connect your stack and the Instant Store Audit runs, then the Nerve Centre keeps watching live.

Which platforms do you support?

BigCommerce, Shopify, Adobe Commerce and WooCommerce, plus 200+ connectors across the rest of your stack.

Is it safe to let AI change my live store?

Yes — nothing ships live without your approval and every change is reversible. StagingPro previews each change on a production-parity copy so you see the exact result first; RollbackPro keeps a continuous backup with one-click rollback; every action is logged in a full audit trail.

What can an operating system do that a dashboard plus AI cannot?

It holds every channel on one commerce graph, so it computes cross-channel findings a single-tool dashboard physically cannot see — and it remembers every fix you have ever shipped instead of starting from zero on every question.

What's the difference between Vortex Mind and Vortex Memory?

Vortex Mind is the diagnosis engine: it finds the root cause and writes the report explaining why. Vortex Memory is the graph underneath it, where everything is remembered over time. Mind reasons; Memory remembers — and the longer you run it, the faster Mind diagnoses.

What does it cost?

Four plans: Foundation, Growth, Enterprise and OmniChannel.

Ready when you are

Connect your store in 10 minutes and watch the loop run.

Detect, diagnose, act, deploy safely, learn — and every fix after it gets faster. Your always-on commerce OS is ready when you are.

1,400% organic growth · GA ISO 27001 BigCommerce AI-Pilots Elite

Integrate directly into your store's platform