Vortex IQ, in facts.
Verified information about our company, product, trust and measured results. Each quantitative claim links to its supporting source or methodology.
Who we are and where we operate.
Vortex IQ Ltd is registered in England and Wales under company number 14925424.
VAT registration: GB 459 547 641
D-U-N-S number: 230712948
Vortex IQ was founded in June 2023.
Brentford, London, England. Vortex IQ serves merchants worldwide.
Vortex IQ was founded by Susant Patro, Sambit Patra and Jaiganesh Vanasubramanian.
Vortex IQ’s leadership team includes Susant Patro (CEO, Chief Executive Officer); Sambit Patra (COO, Chief Operating Officer); Jaiganesh Vanasubramanian (CTO, Chief Technology Officer); Benjamin Gisvold (CRO, Chief Revenue Officer).
Meet the team →Vortex IQ is backed by Sure Valley Ventures and Techstars.
Vortex IQ is The AI Workforce for Ecommerce.
Vortex IQ is built for ecommerce merchants and their in-house teams. Agencies and technology partners use the platform to deliver more for their clients.
What Vortex IQ is and how it works.
Vortex IQ is an AI workforce made up of six specialist crews. Each crew is organised around a specific job involved in growing or operating an ecommerce business.
The crews work with defined permissions, approval controls and human oversight.
Vortex IQ supports BigCommerce, Shopify, Adobe Commerce and Magento Open Source, with WooCommerce support available for selected workflows.
Available actions, staging capabilities and rollback options depend on the commerce platform, connected systems, permissions and workflow. These are confirmed during onboarding.
View the workflow availability record →The Vortex IQ connector catalogue contains more than 200 connectors across commerce, advertising, analytics, content, payments and operations.
The presence of a connector in the catalogue does not necessarily mean that every read or write action is available. Capabilities depend on the connected platform, its APIs and the permissions granted by the customer.
Production changes require human approval by default.
A customer may explicitly authorise a bounded automation to perform specified actions without individual approval. The permitted scope, approval policy and resulting actions are recorded by Vortex IQ.
A Vortex IQ task concludes with one or more clearly recorded outcomes:
- A proposal is prepared for review.
- A pull request is opened.
- An approved change is applied.
- An undo point is created where the platform and workflow support it.
- Guided steps are provided when the change requires human action.
- The result is checked and recorded separately.
Vortex IQ does not describe a proposed change as a completed result.
Vortex IQ offers a 14-day free trial.
The Foundation plan starts from $399 or £399 per month when billed annually, or $499 or £499 when billed monthly. Higher plans add capabilities including SEO and GEO workflows, additional connectors, longer data retention and dedicated support.
View current pricing →Customer data is processed for that customer's own findings, recommendations and authorised actions.
Vortex IQ does not use one customer's private data to train models for another customer. Data processing, storage locations, subprocessors and applicable safeguards are governed by the customer agreement and Vortex IQ's data-processing terms.
View the Trust Centre →Six specialist crews, each responsible for a defined area of ecommerce work.
Pulse scans the storefront, catalogue, configuration and connected systems for issues affecting revenue or operations.
Each verified problem is written as a ready-to-fix finding explaining what is wrong, why it matters, the supporting evidence and the proposed change. A separate verification step challenges the finding before it is presented to the merchant.
Explore the Pulse crew →Beacon runs a 12-step SEO and GEO process across the merchant's catalogue and content.
It helps make products and pages easier to understand across traditional search, image search and AI-powered shopping experiences.
Explore the Beacon crew →Compass reads connected Google Ads, Meta Ads and commerce data to identify performance issues and growth opportunities.
It connects each recommendation to the relevant commercial evidence and can execute approved, bounded campaign and budget actions where supported.
Explore the Compass crew →Prism uses a real browser to experience the store as a customer.
It tests journeys such as navigation, search, account access, product discovery, basket and checkout. Screenshots and test results provide the evidence. Failed journeys become findings that can be reviewed and resolved.
Explore the Prism crew →CodeCraft is the development and resolution crew.
Approved findings from any crew can be routed to CodeCraft. The crew classifies the work as an API change, content change, code change or guided resolution.
Depending on the task and platform, CodeCraft produces an applied change with an undo point, a pull request for review or clear guided steps. Work produced by the build crew is challenged by a separate review process before completion.
Explore the CodeCraft crew →Bridge provides migration, staging and recovery capabilities.
It supports catalogue and store migrations with before-and-after verification, alongside the restore points and rollback capabilities used to protect supported changes.
Explore the Bridge crew →Real work, recorded from finding to outcome.
Each crew is to be supported by a real, consented and dated merchant workflow showing what the crew received, what it did, what was approved and what outcome was recorded. Three of the six records exist in the product reference today and are being prepared for publication; three are awaiting release. The status line under each entry says which, and the crew pages say the same.
Merchant names, credentials and commercially sensitive information may be withheld or redacted. Redaction does not change the workflow, evidence or recorded outcome. A proposal prepared, a pull request opened, a change applied and a result checked are four different outcomes, and each record names the one reached.
A verified robots.txt finding showing the original configuration, the issue identified, why it mattered, the proposed correction and the confirmed before-and-after result.
Status: documented in the product reference. Endpoint reached: change applied. The full record (original finding, proposed rules, approval record, before and after robots.txt) is being prepared for publication.
See the documented reference on the crew page →A completed SEO or GEO brief showing the source inputs, identified opportunity, recommended content or catalogue changes, approval status and recorded output.
Status: awaiting release of a consented record. The crew page carries an illustrative workflow until then.
Beacon crew page →A campaign recommendation showing the performance evidence, commercial impact, proposed action, approval decision and subsequent result where the recommendation was implemented.
Status: awaiting release of a consented record. The crew page carries an illustrative workflow until then.
Compass crew page →A recorded customer-journey test showing the steps performed in a real browser, dated screenshots, expected and actual behaviour, the resulting finding and the outcome of any subsequent retest.
Status: documented in the product reference. Endpoint reached: check passed on a staging storefront, so no finding and no fix in that run. Screenshots and expected-versus-actual detail are being prepared for publication.
See the documented reference on the crew page →A completed development workflow showing the originating finding, proposed solution, pull-request diff, review evidence, approval decision and final deployment or closure status.
Status: documented in the product reference. Endpoint reached: pull request opened in the store's theme repository. Merge, deployment and any measured improvement are not established. The redacted diff and review results are being prepared for publication.
See the documented reference on the crew page →A completed migration record showing the entities in scope, source counts, destination counts, validation results, exceptions and final completion status.
Status: awaiting release of a consented record. The crew page carries an illustrative workflow until then.
Bridge crew page →Together, these records are how the six crews show that they detect, diagnose, explain, act, deploy safely and learn within the Vortex IQ operating model, rather than asserting it.
Every crew is powered by the same six platform capabilities.
- Nerve Centre: Reads signals from the store and connected systems.
- Vortex Mind: Analyses, explains and verifies what matters.
- Ask Viq: Lets the merchant question, review, approve and schedule work.
- Vortex Agents: Performs bounded specialist tasks.
- Vortex Apps: Provides staging, deployment, backup and rollback capabilities.
- Vortex Memory: Records verified knowledge, previous work and measured outcomes.
Automations govern when work runs, what it may access, who approves it and what must be recorded.
The crews do not directly hold merchant credentials. Authorised access and actions are managed through the Vortex IQ control plane.
Certifications, partnerships and recognition.
Vortex IQ is ISO 27001 certified.
SOC 2 readiness and certification work is in progress.
Visit the Trust Centre →Vortex IQ is a BigCommerce Elite Technology Partner.
- Co-founder Susant Patro won Adobe Commerce Rockstar 2023, Adobe's developer contest (Developer Tooling category), for DryRun Pro. The award is his personally
- Winner, RAISE Your Hack 2025, Vultr track
- Ranked 20th in the 2025 BusinessCloud RetailTech 50
- Ranked 16th in the 2026 BusinessCloud RetailTech 50
- Participant in the Microsoft GenAI Accelerator
Published outcomes with their scope and limitations.
Results vary by merchant, platform, starting position, connectors, permissions and scope. Individual outcomes should not be interpreted as a guarantee of future performance.
Across more than 60 store audits, Vortex IQ recorded 749 issues. Approximately 55% were classified as potentially resolvable through an agentic workflow.
“Potentially resolvable” means that an agentic route was identified. It does not mean that every change was approved, implemented or subsequently proven to deliver a commercial result.
Read the claims methodology →One large Shopify merchant recorded a 1,400% increase in organic traffic following deployment of the Vortex IQ SEO and GEO engine.
The result relates to one merchant deployment and was measured using Google Analytics. The merchant's identity is withheld pending publication approval.
View the measurement period, baseline and methodology →The Revere Group recorded 100% incident-free deployments and a 65% shorter development cycle using StagingPro.
This result relates specifically to the merchant's use of StagingPro, one of the Vortex Apps.
View the case study and methodology →The Beacon crew has processed SEO enhancements across 10,549 product records as of 10 September 2026.
The methodology page distinguishes between enhancements generated, approved and published.
View the catalogue-work methodology →Agencies can use Vortex IQ to manage multiple connected merchant stores and monitor the work completed across each account.
Commercial terms, deal registration, account ownership and programme eligibility are governed by the current Agency Partner Programme agreement.
How this page is kept accurate.
Vortex IQ reviews this page regularly. Where a number changes over time, the corresponding methodology entry records the measurement date, scope and source.
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