Vortex IQ, in facts.
Verified information about our company, product, trust and measured results. Each quantitative claim links to its supporting source or methodology.
Who we are and where we operate.
Vortex IQ Ltd is registered in England and Wales under company number 14925424.
VAT registration: GB 459 547 641
D-U-N-S number: 230712948
Vortex IQ was founded in June 2023.
Brentford, London, England. Vortex IQ serves merchants worldwide.
Vortex IQ was founded by Susant Patro, Sambit Patra and Jaiganesh Subramanian.
Vortex IQ is backed by Sure Valley Ventures and Techstars.
Vortex IQ is The AI Workforce for Ecommerce.
Vortex IQ is built for ecommerce merchants and their in-house teams. Agencies and technology partners use the platform to deliver more for their clients.
What Vortex IQ is and how it works.
Vortex IQ is an AI workforce made up of six specialist crews. Each crew is organised around a specific job involved in growing or operating an ecommerce business.
The crews work with defined permissions, approval controls and human oversight.
Vortex IQ supports BigCommerce, Shopify, Adobe Commerce and Magento Open Source, with WooCommerce support available for selected workflows.
Available actions, staging capabilities and rollback options depend on the commerce platform, connected systems, permissions and workflow. These are confirmed during onboarding.
The Vortex IQ connector catalogue contains more than 200 connectors across commerce, advertising, analytics, content, payments and operations.
The presence of a connector in the catalogue does not necessarily mean that every read or write action is available. Capabilities depend on the connected platform, its APIs and the permissions granted by the customer.
Production changes require human approval by default.
A customer may explicitly authorise a bounded automation to perform specified actions without individual approval. The permitted scope, approval policy and resulting actions are recorded by Vortex IQ.
A Vortex IQ task concludes with one or more clearly recorded outcomes:
- A proposal is prepared for review.
- A pull request is opened.
- An approved change is applied.
- An undo point is created where the platform and workflow support it.
- Guided steps are provided when the change requires human action.
- The result is checked and recorded separately.
Vortex IQ does not describe a proposed change as a completed result.
Vortex IQ offers a 14-day free trial.
The Foundation plan starts from $399 or £399 per month when billed annually, or $499 or £499 when billed monthly. Higher plans add capabilities including SEO and GEO workflows, additional connectors, longer data retention and dedicated support.
View current pricing →Customer data is processed for that customer's own findings, recommendations and authorised actions.
Vortex IQ does not use one customer's private data to train models for another customer. Data processing, storage locations, subprocessors and applicable safeguards are governed by the customer agreement and Vortex IQ's data-processing terms.
View the Trust Centre →Six specialist crews, each responsible for a defined area of ecommerce work.
Pulse scans the storefront, catalogue, configuration and connected systems for issues affecting revenue or operations.
Each verified problem is written as a ready-to-fix finding explaining what is wrong, why it matters, the supporting evidence and the proposed change. A separate verification step challenges the finding before it is presented to the merchant.
Explore the Pulse crew →Beacon runs a 12-step SEO and GEO process across the merchant's catalogue and content.
It helps make products and pages easier to understand across traditional search, image search and AI-powered shopping experiences.
Explore the Beacon crew →Compass reads connected Google Ads, Meta Ads and commerce data to identify performance issues and growth opportunities.
It connects each recommendation to the relevant commercial evidence and can execute approved, bounded campaign and budget actions where supported.
Explore the Compass crew →Muse uses a real browser to experience the store as a customer.
It tests journeys such as navigation, search, account access, product discovery, basket and checkout. Screenshots and test results provide the evidence. Failed journeys become findings that can be reviewed and resolved.
Explore the Muse crew →CodeCraft is the development and resolution crew.
Approved findings from any crew can be routed to CodeCraft. The crew classifies the work as an API change, content change, code change or guided resolution.
Depending on the task and platform, CodeCraft produces an applied change with an undo point, a pull request for review or clear guided steps. Work produced by the build crew is challenged by a separate review process before completion.
Explore the CodeCraft crew →Bridge provides migration, staging and recovery capabilities.
It supports catalogue and store migrations with before-and-after verification, alongside the restore points and rollback capabilities used to protect supported changes.
Explore the Bridge crew →Every crew is powered by the same six platform capabilities.
- Nerve Centre: Reads signals from the store and connected systems.
- Vortex Mind: Analyses, explains and verifies what matters.
- Ask Viq: Lets the merchant question, review, approve and schedule work.
- Vortex Agents: Performs bounded specialist tasks.
- Vortex Apps: Provides staging, deployment, backup and rollback capabilities.
- Vortex Memory: Records verified knowledge, previous work and measured outcomes.
Automations govern when work runs, what it may access, who approves it and what must be recorded.
The crews do not directly hold merchant credentials. Authorised access and actions are managed through the Vortex IQ control plane.
Certifications, partnerships and recognition.
Vortex IQ is ISO 27001 certified.
SOC 2 readiness and certification work is in progress.
Visit the Trust Centre →Vortex IQ is a BigCommerce Elite Technology Partner.
- Winner, Adobe Commerce Rockstar 2023, Developer Tooling category, for DryRun Pro
- Winner, RAISE Your Hack 2025, Vultr track
- Ranked 20th in the 2025 BusinessCloud RetailTech 50
- Ranked 16th in the 2026 BusinessCloud RetailTech 50
- Participant in the Microsoft GenAI Accelerator
Published outcomes with their scope and limitations.
Results vary by merchant, platform, starting position, connectors, permissions and scope. Individual outcomes should not be interpreted as a guarantee of future performance.
Across more than 60 store audits, Vortex IQ recorded 749 issues. Approximately 55% were classified as potentially resolvable through an agentic workflow.
“Potentially resolvable” means that an agentic route was identified. It does not mean that every change was approved, implemented or subsequently proven to deliver a commercial result.
Read the claims methodology →One large Shopify merchant recorded a 1,400% increase in organic traffic following deployment of the Vortex IQ SEO and GEO engine.
The result relates to one merchant deployment and was measured using Google Analytics. The merchant's identity is withheld pending publication approval.
View the measurement period, baseline and methodology →The Revere Group recorded 100% incident-free deployments and a 65% shorter development cycle using StagingPro.
This result relates specifically to the merchant's use of StagingPro, one of the Vortex Apps.
View the case study and methodology →The Beacon crew has processed SEO enhancements across 10,549 product records as of 10 September 2026.
The methodology page distinguishes between enhancements generated, approved and published.
View the catalogue-work methodology →Agencies can use Vortex IQ to manage multiple connected merchant stores and monitor the work completed across each account.
Commercial terms, deal registration, account ownership and programme eligibility are governed by the current Agency Partner Programme agreement.
How this page is kept accurate.
Vortex IQ reviews this page regularly. Where a number changes over time, the corresponding methodology entry records the measurement date, scope and source.
For fact-checking, supporting evidence, corrections or permission to reproduce a claim, contact:
