Meet the six AI teams behind Run and Grow

Six teams. You choose the outcome, they do the work.

These are not six separate products. Start with the business outcome: stop revenue leaks or accelerate growth. Workbench then brings in the right crew, capability and specialists. You see the evidence, approve the work and stay in control of every change.

Stop revenue leaks

Find and fix the silent problems costing you sales.

Pulse: Store Health crew

Pulse is a live crew. It scans your store, explains what is wrong and verifies every finding before you see it. Pulse never applies a change itself.

What you receive: evidence-backed findings, ranked by the revenue at stake.

• Crawl Specialist: walks every page type on schedule.
• Findings Analyst: turns raw issues into ranked fixes.
• Evidence Verifier: re-checks every finding before you see it.
• Report Writer: prepares KPI packs, Fix Lists with ROI and QBRs.
• Risk Monitor: runs daily at-risk and revenue-leak checks.

CodeCraft: Store Development crew

CodeCraft is a live crew. It turns an approved finding into reviewed and tested work. You see the proposed change, evidence and available recovery information before it reaches production.

What you receive: a tested change set with screenshots, checks and a recovery point where the workflow supports it.

• Solution Architect: designs the fix before anyone codes.
• Conflict Analyst: checks that connected apps and customisations will not break.
• UI/UX Designer: designs changes that affect layout or interaction.
• Developer: builds the approved change.
• DevOps: runs the build in the safe working environment.
• QA Tester: tests the result and captures before-and-after evidence.
• Auto-Fix: repairs eligible build failures without another round trip.
• Security Reviewer: checks every code change for security risk.
• Release Manager: packages the change and opens it for your review.

Bridge: Shared Website Staging and Migration backbone

Bridge is the shared backbone for website staging and migration. It provides safe store copies, tracks changes and carries approved work between environments.

What you receive: verified migrations, environment evidence and recovery controls where supported.

• Staging Operator: creates fresh store copies on demand.
• Anonymisation Specialist: protects shopper data in non-production environments.
• Migration Mapper: maps data between BigCommerce, Shopify and Adobe Commerce.
• Verification Counter: checks before-and-after counts on every move.
• Rollback Keeper: tracks changes and keeps supported recovery actions ready.

Accelerate growth

Turn missed demand and wasted spend into revenue.

Beacon: SEO and AI Visibility capability

Finds missed search demand and prepares technical fixes, structured data and on-brand content so shoppers and answer engines can find your store.

What you receive: prioritised search opportunities and approved work ready to publish.

• Keyword Analyst: finds what your shoppers actually search for.
• Metadata Writer: writes on-brand titles and descriptions at catalogue scale.
• Schema Specialist: prepares structured data for richer search results.
• Content Drafter: prepares blog drafts and guides for your approval.
• AI Visibility Specialist: improves how AI discovery and shopping systems understand the store.
• QA Sampler: spot-checks every bulk run before it is applied.

Muse: Store Experience, designed capability

Focuses on the words and moments shoppers touch, from checkout copy and error messages to accessibility and store experience.

What you receive: clear experience findings and controlled variants for review.

• UX Auditor: walks the store like a demanding shopper.
• Copy Specialist: improves microcopy that can prevent abandonment.
• A/B Analyst: runs controlled variants and reports honest winners.
• Accessibility Checker: checks accessibility as part of every proposed change.

Compass: Ads Performance capability

Compass is a live capability. It reads the advertising accounts you connect, identifies spend that is not returning and finds feed or landing-page mismatches that waste budget.

What you receive: ranked opportunities with the source, expected impact and next action.

• Spend Auditor: ranks wasted spend by monthly cost.
• Feed Specialist: checks that Shopping feed prices and details match the store.
• Keyword Analyst: finds negative-keyword opportunities in real search terms.
• Landing Aligner: checks that the landing page matches the advertisement's promise.

One board, many doors

Work can begin from a Run or Grow outcome, an audit finding, Ask Viq™ or a specialist interface. Once a Vortex IQ crew or capability takes it on, it appears as one connected card on the Workbench board.

Scheduled → In progress → Needs approval → Review → Completed

Website staging names

Bridge surfaces website staging through StagingPro for BigCommerce, Vortex Staging for Shopify and DryRunPro for Adobe Commerce (Magento).