Vortex Style Guide

Brand Identity

Our brand represents the convergence of intelligence and simplicity,
bringing order to the chaos of ecommerce operations.

The Vortex IQ Story

Vortex IQ represents the eye of the storm in the chaotic world of ecommerce operations. Our brand embodies the concept of bringing calm, intelligent order to complex systems.

The swirling vortex symbolizes the convergence of data, AI, and human insight into a single, powerful force that transforms how merchants operate their businesses.

We stand for innovation, reliability, and the belief that technology should empower merchants to focus on what they do best: growing their business.

Voice & Tone

Our voice is confident, intelligent, and human. We speak to merchants as partners in their success, not just as users of our software.

Confident & Authoritative

We believe the best solutions are elegant and simple. Every feature, every word, every design element should serve a clear purpose.

"Transform your ecommerce operations with the industry's most advanced AI platform. Join over 100 enterprise customers who trust Vortex IQ."

Clear & Direct

We cut through complexity to deliver clear, actionable insights. No jargon, no fluff—just the information merchants need to succeed.

"Your current setup requires 12 different apps. Vortex IQ replaces them all with one unified platform."

Innovative & Forward-Thinking

We're building the future of ecommerce operations. Our language reflects our position at the cutting edge of AI and automation.

"While others add to the chaos, we're rebuilding the foundation. Welcome to the AI Operating System for Ecommerce."

Empathetic & Human

We understand the real challenges merchants face. Our tone acknowledges their struggles and positions us as genuine partners.

"We know managing 20+ apps is exhausting. That's exactly why we built Vortex IQ—to give you back your time and sanity."

UI Components

Consistent, accessible components that create seamless user experiences across all touchpoints.

Buttons

We believe the best solutions are elegant and simple. Every feature, every word, every design element should serve a clear purpose.

Form Elements

We don't just automate—we intelligently optimize. Our AI doesn't replace human judgment; it amplifies it.

Status Badges

We succeed when our customers succeed. We're not just a software provider; we're a strategic partner in their growth.

Brand Principles

The core values that guide every decision, design, and interaction.

Simplicity Over Complexity

We believe the best solutions are elegant and simple. Every feature, every word, every design element should serve a clear purpose.

Intelligence Over Automation

We don't just automate—we intelligently optimize. Our AI doesn't replace human judgment; it amplifies it.

Partnership Over Vendor Relationship

We succeed when our customers succeed. We're not just a software provider; we're a strategic partner in their growth.

Innovation Over Status Quo

We challenge the way things have always been done. If everyone else is building apps, we build the platform.

Vortex IQ Brand Style Guide