Insights Report: Contoso Fashion Store

Company Name

Contoso Fashion Store

E‑commerce Platform

Vortex Demo

Target Market

UK, B2C, Apparel

Generated For

E‑commerce Merchant

Generated By

ReportIntroAgent

Date

8th January 2026

Competitor Analysis

Direct Competitors for demo-store.contoso-fashion.example

Competitor Website	Description
shopflora.com	Contemporary womenswear with seasonal collections and curated accessories.
everella.com	Modern classics for everyday comfort with inclusive sizing.
modabelle.co	Boutique styles and limited drops for premium wardrobes.
trendluxe.com	Affordable luxury with strong gifting and occasion wear ranges.

Competitor Benchmark

Performance Benchmark Comparison

Website	LCP (s)	FCP (s)	TTFB (ms)	CLS
demo-store.contoso-fashion.example	1.5	1.1	220	0.03
shopflora.com	1.8	1.3	260	0.04
everella.com	1.7	1.2	240	0.03
modabelle.co	1.9	1.4	280	0.05
trendluxe.com	2.0	1.5	300	0.06

Key Performance Insights

Contoso Fashion Store leads the peer set with a best‑in‑class LCP of 1.5 s and CLS of 0.03.
Server response time is strong with a TTFB of 220 ms. Aim to keep this below 300 ms through CDN and caching best practice.
Competitors perform well overall. The gap is tight, which means speed remains a defensible advantage only if maintained.

KPI Analysis

Key Observations

Performance Highlights

30‑day revenue up 18% vs previous 30 days.
Conversion rate averaging 3.8% on site‑wide traffic.
Average order value at £78 with stable margins.
Repeat purchase rate at 32% driven by new email journeys.
Bounce rate improved to 36% after homepage hero optimisation.

Opportunities

Product listing pages show image weights that can be reduced a further 15 to 20 percent with next‑gen formats.
Checkout step drop‑off at payment page suggests testing additional payment methods and trust badges.
SEO can win more non‑brand terms by enriching PDP schema and FAQs.

Seasonal Events

Upcoming Events for Contoso Fashion Store

Black Friday and Cyber Monday — 28 November to 1 December 2025: Peak demand window. Lock pricing and inventory rules early.
Holiday Gifting — 1 to 25 December 2025: Bundle offers and extended returns increase confidence.
New Year Wellness — January 2026: Promote comfort and loungewear lines for at‑home refresh.
Valentines Day — 14 February 2026: Gift guides and last‑minute delivery messaging convert late buyers.

Product Performance

Product Performance Intelligence Report

📊 Key Product Insights

SKU	Key Insight	Action Required
CT‑JKT‑AURORA	Top seller in the last 30 days. 5.2 percent conversion on PDP with strong search demand.	Increase inventory cover to 21 days and extend size range. Roll out lookbook assets.
CT‑DRS‑SOLACE	High pageviews but lower add‑to‑basket rate.	Test hero image variants and add social proof. Consider price test at £74 vs £79.
CT‑TEE‑CLASSIC	Strong repeat purchase SKU with high LTV cohorts.	Launch subscribe and save. Bundle 3 for £39 to lift AOV.

🔍 Agent Insights

📉 Underserved Products

Two SKUs have solid organic impressions but low clicks. The SEO Agent will generate GEO‑targeted meta titles and FAQs to lift CTR.

💰 Low‑Performing Products

Slow movers identified in knitwear. The Merchandising Agent will rotate positions and trial 10 percent offer bands.

❤️ Customer Loyalty

Loyalty cohort at 32 percent. The Retention Agent will trigger replenishment emails at day 28 and push wallet credits.

🛒 Buying Behaviour

Mobile accounts for 68 percent of conversions. The UX Agent will keep sticky ATC and auto‑apply vouchers at checkout.

🎯 Strategic Recommendations

📷 Image and Speed Optimisation

Run Image Optimiser Agent on PLP thumbnails and hero banners to shave 15 to 20 percent file weight.
Ensure all static assets are served via CDN with long‑lived cache headers.

🧭 Conversion

Introduce Shop Pay, Apple Pay and PayPal on the first checkout step.
Test trust badges and delivery promise microcopy near the pay button.

🔎 SEO and Content

Roll PDP FAQ schema across top 100 SKUs.
Publish seasonal landing pages two weeks before each key event.

Action Plan

Based on the analysis of your store’s performance over the last 12 months, it’s clear that business activity has recently stalled. The key challenges are a high order failure rate, a lack of customer conversion from registration to purchase, and zero recent sales. The action plan below focuses on high‑impact, low‑effort fixes first to restart sales momentum and stabilise the business.

What we’re prioritising first

Stop revenue leakage: reduce failed orders and checkout errors that silently kill conversions.
Convert the demand you already have: move registered users into first purchase with targeted messaging.
Re‑ignite acquisition: once the fundamentals are stable, restart traffic and paid/organic demand capture.

High Impact – Low Effort

Action	Priority	Effort	Impact	Expected uplift
Address high order failure rate Investigate and resolve the technical issue causing order failures. A single failed order resulted in £10 of lost revenue, representing 25% of all order attempts (1 failed vs. 3 successful) in the last year.	Critical	Low	High	+14.64% sales Expected revenue: £10 (preventing similar failures).
Convert registered users to customers Launch a targeted email campaign for the 4 registered users who have never purchased. With only 1 of 5 registered users ordering, converting this group is a major opportunity.	High	Low	High	+33.33% sales Expected revenue: £22.76 (assuming 1 conversion at AOV).

High Impact – Medium Effort

Action	Priority	Effort	Impact	Expected uplift
Implement a “Welcome” discount strategy Develop and promote a first‑purchase discount to incentivise new and registered‑but‑not‑purchased customers. No discounts have been used in the past year, making this a powerful untapped lever to drive conversions.	High	Medium	High	+66.66% sales Expected revenue: £45.52 (assuming 2 new orders at AOV).

High Impact – High Effort

Action	Priority	Effort	Impact	Expected uplift
Re‑launch marketing and customer acquisition With zero sales or customer registrations in the last 30 days, all marketing and traffic‑generating activities have stopped. Develop and execute a plan to drive new, qualified traffic to the store (paid search, paid social, SEO, partnerships).	High	High	High	>50% sales Aims to restart growth; uplift depends on campaign scale.

Medium Impact – Low Effort

Action	Priority	Effort	Impact	Expected uplift
Launch a customer win‑back campaign Create an email campaign to re‑engage the single customer who placed all 3 orders in the last year. Securing a repeat purchase is crucial for building a sustainable business model.	Medium	Low	Medium	+33.33% sales Expected revenue: £22.76 (one repeat purchase at AOV).

Next best step: fix checkout/order failures first, then run a 7‑day “registered users → first order” push. Only once that’s moving should you spend serious time/money re‑starting acquisition.

Comprehensive Insights Report