Solutions for merchants & brands

Stop fighting fires. Start commanding.

Vortex IQ is the AI Operating System designed to detect revenue leaks and turn insights into safe, controlled fixes before customers even notice.

Always-on monitoring

Agent execution with approvals

Staging + backup + rollback

33+ connectors Already live, with more added each week.
Signal → insight → safe action The OS loop that keeps performance compounding.
Built for teams Marketing, ecommerce, ops, merchandising and dev/IT.
65% Increase in operational efficiency
From customers who used Artifact for at least 12 months.
Summarize trends from Q1 sales data
The problem
The "silent killer" of e-commerce revenue.

Teams spend hours each week investigating why conversion dipped, fixing broken checkout scripts, or reacting to platform changes. In high-velocity trading, tiny regressions quietly compound into very real revenue loss.

Conversion leaks

Checkout errors

SEO drift

Site speed regressions

Operational firefighting

The solution
An always-on intelligent workforce.

Vortex IQ doesn’t just alert you to problems. It explains what changed, prioritises the fix by business impact, and executes safely through staging, backups and rollback — with approvals when you want them.

Nerve Centre

Real-time detection across performance, revenue signals, tracking and platform health.

  • Catch anomalies fast
  • Reduce false alarms
  • Route issues to owners
Vortex Mind

Strategic diagnostics with plain-English root cause and prioritised next steps.

  • Impact-based prioritisation
  • Clear action plans
  • "What changed?" answers
Ask Viq

One conversational layer across your stack — ask, approve, and execute.

  • Natural language ops
  • Fast triage prompts
  • Team-ready summaries
Automated resilience

Deploy fixes safely with staging validation, backups, and rollback as standard.

  • Staging first
  • Approval gates
  • Rollback in minutes
How merchants use the AI OS
The loop is simple. The impact isn’t.
1. Detect Find revenue risk early

Conversion drops, checkout errors, SEO regressions, speed issues, operational anomalies.
2. Diagnose Explain “what changed”

Plain-English root cause, impact, owners, and the best next actions.
3. Execute Run the fix via agents

Automate workflows (SEO, product data, ops) with controls and approvals.
4. Deploy safely Staging + rollback

Validate changes, promote with confidence, roll back instantly if anything misbehaves.
Merchants, brands and agencies
we've served
Some are current customers and some are past customers. Use the filters to scan quickly.
alzatex.comMerchant/Brand • Global
belusallc.comMerchant/Brand • Global
grandsimpleco.comMerchant/Brand • Global
creedmoorsports.comMerchant/Brand • Global
safetyexpress.comMerchant/Brand • Global
optimum7.comMerchant/Brand • Global
banksvac.comMerchant/Brand • Global
brainvire.comMerchant/Brand • Global
valleyvet.comMerchant/Brand • Global
rustoleum.comMerchant/Brand • Global
cape-ardor.comMerchant/Brand • Global
intellibrands.tvMerchant/Brand • Global
couttsagency.comAgency/Partner • Global
depiodev.comMerchant/Brand • Global
partyworld.ieMerchant/Brand • IE
ustrailerparts.comMerchant/Brand • Global
zagg.comMerchant/Brand • Global
directdeals.comMerchant/Brand • Global
peterglenn.comMerchant/Brand • Global
cablesplususa.comMerchant/Brand • Global
urbanimport.comMerchant/Brand • Global
goidp.comMerchant/Brand • Global
system76.comMerchant/Brand • Global
vividsites.comMerchant/Brand • Global
classyllama.comMerchant/Brand • Global
botach.comMerchant/Brand • Global
atlasrfidstore.comMerchant/Brand • Global
reallyrightstuff.comMerchant/Brand • Global
copeval.clMerchant/Brand • CL
myintegrator.com.auMerchant/Brand • AU
toolstop.co.ukMerchant/Brand • UK
vedderholsters.comMerchant/Brand • Global
olpro.co.ukMerchant/Brand • UK
gmail.comOther • Global
galls.comMerchant/Brand • Global
baskits.comMerchant/Brand • Global
monade.ioMerchant/Brand • Global
peakampinstruments.comMerchant/Brand • Global
kondex.comMerchant/Brand • Global
karlacolletto.comMerchant/Brand • Global
slt.coMerchant/Brand • Global
ultramax.net.auMerchant/Brand • AU
montarev.comMerchant/Brand • Global
ludicrousdistro.comMerchant/Brand • Global
flytheblack.comMerchant/Brand • Global
fusionary.comMerchant/Brand • Global
chasecorp.comMerchant/Brand • Global
avios.comMerchant/Brand • Global
quarry.teamMerchant/Brand • Global
fusionbumpers.comMerchant/Brand • Global
raffel.comMerchant/Brand • Global
radianthealth.comMerchant/Brand • Global
folio3.comMerchant/Brand • Global
saxe.comMerchant/Brand • Global
arktherapeutic.comMerchant/Brand • Global
runa.ioMerchant/Brand • Global
llt-group.comAgency/Partner • Global
floorguard.comMerchant/Brand • Global
cosmobiousa.comMerchant/Brand • Global
servosa.comMerchant/Brand • Global
thetireman.caMerchant/Brand • CA
tamu.eduEducation • Global
bents.co.ukMerchant/Brand • UK
roadpost.comMerchant/Brand • Global
woodworkersworkshop.co.ukMerchant/Brand • UK
hrci.orgMerchant/Brand • Global
scwake.comMerchant/Brand • Global
arcasupply.comMerchant/Brand • Global
rightpricebattery.comMerchant/Brand • Global
radianthealthsaunas.comMerchant/Brand • Global
francescas.comMerchant/Brand • Global
expresskitchens.comMerchant/Brand • Global
iaglretail.comMerchant/Brand • Global
247commerce.co.ukAgency/Partner • UK
giftuniverse.comMerchant/Brand • Global
dentalcity.comMerchant/Brand • Global
nmifence.comMerchant/Brand • Global
bigduckcanvas.comMerchant/Brand • Global
signaturesolar.comMerchant/Brand • Global
asc-cartons.co.ukMerchant/Brand • UK
myfoodbag.co.nzMerchant/Brand • NZ
tor-coatings.comMerchant/Brand • Global
rmsoapmarket.comMerchant/Brand • Global
academicexcellence.comMerchant/Brand • Global
peasisoft.comMerchant/Brand • Global
westside-gunclub.comMerchant/Brand • Global
langdontactical.comMerchant/Brand • Global
walder.comMerchant/Brand • Global
woolery.comMerchant/Brand • Global
rightrope.comMerchant/Brand • Global
theoctopustech.comMerchant/Brand • Global
mainlydigitalworks.comAgency/Partner • Global
unitedaquagroup.comAgency/Partner • Global
lubetech.comMerchant/Brand • Global
codal.comMerchant/Brand • Global
oldcastle.comMerchant/Brand • Global
hellogoodies.comMerchant/Brand • Global
6degrees.teamMerchant/Brand • Global
body4real.co.ukMerchant/Brand • UK
smartsolutions.devMerchant/Brand • Global
cshardware.comMerchant/Brand • Global
christiangonzales.comMerchant/Brand • Global
pharmacy2u.co.ukMerchant/Brand • UK
bat.comMerchant/Brand • Global
dckap.comMerchant/Brand • Global
dgsretail.comMerchant/Brand • Global
pinpointdesigns.co.ukAgency/Partner • UK
manelservice.comMerchant/Brand • Global
studioanneloes.nlAgency/Partner • NL
smith-wesson.comMerchant/Brand • Global
bushmaster.comMerchant/Brand • Global
utvsource.comMerchant/Brand • Global
outlinermg.comMerchant/Brand • Global
belamiecommerce.comAgency/Partner • Global
ikusi.comMerchant/Brand • Global
cocorepublic.comMerchant/Brand • Global
mojoactive.comMerchant/Brand • Global
glasdon.comMerchant/Brand • Global
publicissapient.comMerchant/Brand • Global
adiacent.comMerchant/Brand • Global
neopraxis.inMerchant/Brand • Global
kissandmakeup.co.nzMerchant/Brand • NZ
ballisticagency.comAgency/Partner • Global
corra.comMerchant/Brand • Global
ego.co.ukMerchant/Brand • UK
redbottle.com.auMerchant/Brand • AU
infotraxsys.comMerchant/Brand • Global
ascolour.comMerchant/Brand • Global
peterchristian.co.ukMerchant/Brand • UK
rodrigowpl.comMerchant/Brand • Global
simprosys.comMerchant/Brand • Global
plumtreegroup.netAgency/Partner • Global
dfsupply.comMerchant/Brand • Global
like.digitalAgency/Partner • Global
flexfireleds.comMerchant/Brand • Global
skda.com.auMerchant/Brand • AU
littmanbros.comMerchant/Brand • Global
paintpartners.comAgency/Partner • Global
twiobrand.comMerchant/Brand • Global
woodlandmills.comMerchant/Brand • Global
trophyoutlet.comMerchant/Brand • Global
wearehighwater.comMerchant/Brand • Global
a2zsecuritycameras.comMerchant/Brand • Global
happiestbaby.comMerchant/Brand • Global
lightingone.comMerchant/Brand • Global
smartdentureconversions.comMerchant/Brand • Global
spartanbladesusa.comMerchant/Brand • Global
candymachines.comMerchant/Brand • Global
surestyle.co.nzMerchant/Brand • NZ
revisionmilitary.comMerchant/Brand • Global
kingarthurbaking.comMerchant/Brand • Global
hudsandtoke.com.auMerchant/Brand • AU
playceholdr.comMerchant/Brand • Global
arizon.digitalAgency/Partner • Global
royalpalmhats.comMerchant/Brand • Global
revrobotics.comMerchant/Brand • Global
kiskapole.comMerchant/Brand • Global
human.marketingMerchant/Brand • Global
storesupply.comMerchant/Brand • Global
riotautoparts.comMerchant/Brand • Global
forixdigital.comAgency/Partner • Global
parkavenuewholesale.comMerchant/Brand • Global
cartmade.comMerchant/Brand • Global
usdieselparts.comMerchant/Brand • Global
strongarhardware.comMerchant/Brand • Global
handlesandhinges.co.ukMerchant/Brand • UK
sellars.comMerchant/Brand • Global
dvd-dental.comMerchant/Brand • Global
vivacommerce.comAgency/Partner • Global
swimming.orgMerchant/Brand • Global
coldwatercreek.comMerchant/Brand • Global
softsurroundings.comMerchant/Brand • Global
absoluteweb.comMerchant/Brand • Global
seochef.itMerchant/Brand • IT
upgs.comMerchant/Brand • Global
arrowheadcorp.comMerchant/Brand • Global
milehighshooting.comMerchant/Brand • Global
jamersan.comMerchant/Brand • Global
Connectors that power
merchant workflows
You already have ~33 connectors live (and climbing). That’s the difference between a chatbot and an operating system.
One command centre for the whole stack

Commerce platform, analytics, ads, email, support, payments, ops tools — connect once and the OS can reason across everything.

Role-based outcomes, not generic dashboards

Merchants get workflows: revenue risk, conversion diagnostics, SEO fixes, product enrichment, incident prevention.

Safe execution as default

Merchants get workflows: revenue risk, conversion diagnostics, SEO fixes, product enActions can be staged, approved, audited, and rolled back — so optimisation doesn’t introduce new risk.richment, incident prevention.

Screenshot shown for illustration. Your team can swap in the latest connectors view directly from the product.

“Vortex IQ acts like a senior engineer who never sleeps. It catches the issues that quietly cost you six figures at the worst possible time.”
CTO • High-growth commerce brand

Example proof block

Swap with real case study

Or anonymised report screenshot

Before/after: what merchants actually see
These are anonymised examples you can swap for named logos once you’ve got permission.
Case study #1: Checkout reliability under peak load

Mid-market brand • BigCommerce • High season volatility
Before • Sporadic checkout failures during promotions
• Diagnosis took hours across multiple tools
• Changes shipped cautiously, slow recovery
After • Incident detection in minutes via Nerve Centre
• Root-cause narrative + action plan from Vortex Mind
• Fix validated via staging + rollback safety

MTTD ↓ 78%

MTTR ↓ 52%

Failed orders ↓ 31%

Revenue protected (peak week)

Result: fewer peak incidents and faster recovery without “hero mode” firefighting.

Case study #2: Conversion recovery after a release

Multi-category retailer • Shopify • Frequent theme/app updates
Before • Conversion drift after theme edits
• Teams argued over “what changed”
• Rollback was manual and risky
After • Regression flagged within hours
• Viq identified likely cause + next best fixes
• Staging test + safe deploy with rollback

Conversion +0.9pp

Speed regressions caught early

Firefighting hours ↓ 40%

Release confidence ↑

Result: faster iteration without sacrificing stability.

Common Questions
Straight answers for agency owners.
Does this replace my development agency?
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No. It reduces firefighting and speeds up the highest-frequency fixes. Your agency (or internal dev team) still matters for bigger builds. The difference is you stop wasting time on diagnosis and repeated “small fixes” — and you deploy changes more safely.
How long does onboarding take?
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Typically: connect key systems first (commerce, analytics, payments, support), start monitoring immediately, then roll out top agents and playbooks. Execution can run in “suggest-first” mode until you’re comfortable.
Is my data secure?
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We design for least-privilege access, scoped permissions and audit trails. For sensitive actions, approval workflows keep humans in control. Your team should also review the Security & Trust documentation during procurement.
Can I control what the agent is allowed to do?
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Yes. You can gate actions behind approvals, restrict permissions by role, and stage changes before promoting to live. Safe action isn’t optional.
Can I control what the agent is allowed to do?
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For most merchants: monitoring + conversion diagnostics + performance fixes. Those produce immediate clarity and usually quick revenue recovery.
Do you support multi-store / multi-brand setups?
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Yes — governance, access control and portfolio oversight are part of the OS design. If you’ve got complex setups, book a walkthrough.

Protect your revenue today

Connect your stack, start monitoring, and move to safe action when you’re ready.
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