Solutions for web agencies

Scale your portfolio. Not your payroll.

The “Agency OS” layer that makes you look proactive, not reactive — across monitoring, reporting, staging, backups and safe action for every client store you manage.

Multi-tenant command centre

White-label reporting

Staging + backup + rollback

Fewer tickets Catch issues earlier, reduce support chaos, and stop “surprise” incidents.
More margin Automate diagnosis + routine fixes so senior time isn’t burned on grunt work.
New revenue Revenue share on onboarded merchants + paid custom agents + recurring share.
65% Increase in operational efficiency
From customers who used Artifact for at least 12 months.
Summarize trends from Q1 sales data
The hard truth
Re-platform projects are shrinking. SLA dependency is rising.

Merchants are allocating more budget to performance marketing and fewer pounds to “keep the lights on” maintenance. At the same time, agencies are spending a ridiculous amount of time just figuring out what’s broken — not fixing it.

Less build revenue

Tighter retainers

More app sprawl

Client expectation ↑

What changes with Vortex IQ
Proactive operations as a product.

Vortex IQ gives agencies a single command centre across all client stores — monitoring signals, producing board-ready reports, and enabling safe actions through staging + rollback. You stop selling hours and start selling outcomes.

The toolset for modern agencies
Same AI OS foundation. Agency workflows on top.
Multi-tenant monitoring

One place to see health, incidents, and performance across every client store.
  • Portfolio view + client drill-down
  • Alert routing to the right owner
  • Reduce “what’s broken?” time

Nerve Centre

Alert policies

Dashboards

White-label intelligence

Client-ready reporting that proves value without hours of manual analysis.
  • Weekly/monthly health checks
  • Plain-English explanations
  • Action plans prioritised by impact

Vortex Mind

Reports

Executive summaries

Staging + backup + rollback

Stop fear-driven releases. Test safely, ship confidently, roll back instantly.
  • Staging per client
  • Backups before changes
  • Rollback when it misbehaves

Vortex Apps

StagingPro

Rollback

How agencies run proactive
ops (without extra headcount)
This is how you turn “maintenance” into margin.
1) Detect early

Monitoring catches regressions before clients notice.

  • Performance issues
  • Checkout errors
  • Tracking drift
2) Diagnose fast

Vortex Mind explains what changed and why it matters.

  • Root-cause narrative
  • Impact scoring
  • Next best actions
3) Report value

White-label reporting proves your retainer every week.

  • Client-ready insights
  • Action plan roadmap
  • Proactive comms
4) Execute safely

Run fixes via agents with staging + approvals.

  • Suggested → approved → deployed
  • Audit trail
  • Rollback safety
Reality check (and why this matters)

A large global agency told us they spend 50%+ of their time hopping between tools (Datadog, analytics, tickets, platform logs) just to find out what’s broken. That’s not delivery — that’s waste. The Agency OS collapses that sprawl into one command centre.

Less tool-hopping

Faster triage

More billable strategy

Higher retention

Make agencies profitable again
Vortex IQ isn’t just a tool. It’s a revenue model.
Revenue share per merchant

Onboard client stores faster and earn recurring revenue share.
  • Agency referral / partner share
  • Portfolio expansion flywheel
  • Incentives aligned with outcomes
Paid custom agents

Build client-specific automations and charge consultancy fees.
  • New “AI services” line item
  • Automate repeatable tasks
  • Differentiate from commodity agencies
Marketplace upside

Publish custom agents to the Agent Marketplace (planned for 2026) and earn recurring share.
  • Reusable IP, not one-off work
  • Long-tail revenue
  • Portfolio value compounds
Before/after: agency outcomes
Anonymised examples you can later replace with named agencies or client brands.
Case study #1: Portfolio monitoring without tool sprawl

Global agency • 40+ client stores • Datadog + multiple platform tools
Before • 50%+ time spent jumping between tools
• Slow diagnosis, reactive client comms
• Retainers questioned: “What did we get this month?”
After • Unified command centre across clients
• Weekly proactive health reports
• Faster root cause + clear action plans

Tool-hopping ↓ 45%

MTTD ↓ 62%

Client satisfaction ↑

Retainer renewal ↑

Result: less waste and more time on high-value strategy that clients actually pay for.

Case study #2: Turning maintenance into margin

Mid-size agency • 18 stores • “Keep the lights on” budgets shrinking
Before • 50%+ time spent jumping between tools
• Slow diagnosis, reactive client comms
• Retainers questioned: “What did we get this month?”
After • Unified command centre across clients
• Weekly proactive health reports
• Faster root cause + clear action plans

Support tickets ↓ 38%

Ops hours ↓ 30%

Gross margin +12pp

New services revenue

Result: retainers become easier to renew because the agency can prove value every single week.

Common Questions
Straight answers for agency owners.
Is this a replacement for Datadog and monitoring tools?
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No. It’s a command centre that can ingest signals from monitoring and platforms, add diagnostics, prioritisation and reporting, then enable safe action. If you already have monitoring, great — Vortex IQ makes it usable across a portfolio and ties it to outcomes.
How do we white-label reports?
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You can package reports under your brand and deliver weekly/monthly health checks that show issues detected, incidents avoided, and recommended actions. The goal is to prove proactive value without burning analyst time.
Can we control agent actions and approvals per client?
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Yes. You can run “suggest-first”, gate actions behind approvals, restrict permissions, and deploy via staging with rollback. This is built for agencies who can’t risk client stores.
How does revenue share work?
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You onboard merchants and earn recurring share while clients get real outcomes. If you build custom agents, you can charge consultancy fees and earn ongoing share. Details depend on partner tier — we’ll walk it through on a partner call.
What’s the fastest first win for agencies?
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Portfolio monitoring + a weekly “Health Check” report. That instantly reduces chaos and makes clients feel looked after. After that: staging + rollback, then custom agents for repeatable tasks.
Do we need developers to get value?
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Not for the baseline wins (monitoring, reporting, safe deploy workflows). Developers help if you’re building bespoke agents or deeper automations, but the whole point is to reduce reliance on senior engineering time for routine operations.

Stop trading time for money

Turn maintenance into margin. Sell proactive ops, not reactive firefighting.
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