VIQ Agent - Google Analytics Connector Homepage

VIQ Agent – Google Analytics Integration

The VIQ Agent Google Analytics Integration allows merchants and marketing teams to connect their Google Analytics data directly into the Vortex IQ platform. Once connected, users can ask natural-language questions such as “Which channels bring the most engaged users?” or “How does organic traffic compare to paid traffic?” and instantly receive actionable insights.

Purpose

This integration powers the Universal Analytics Agent, which provides real-time analysis of website performance, user engagement, and conversion trends across multiple sources. By unifying data from Google Analytics, Google Ads, and other connected platforms, Vortex IQ helps merchants identify opportunities to improve performance, reduce acquisition costs, and increase revenue.

Data Access

When you authorise the connection, Vortex IQ securely retrieves your Google Analytics read-only data, such as:

Traffic and engagement metrics (sessions, users, bounce rate, etc.)
Acquisition channels (organic, paid, referral, and social)
Conversions and goal completions

No personal information is collected or stored. The integration uses the scope

https://www.googleapis.com/auth/analytics.readonly, which provides read-only access.

VIQ Agent - Google Ads Connector Homepage

VIQ Agent – Google Ads Integration

The VIQ Agent Google Ads Integration enables merchants and marketing teams to connect their Google Ads accounts to the Vortex IQ platform. Once connected, users can analyse ad performance, uncover trends, and take optimisation actions — all through an intuitive chat interface powered by AI.

Purpose

This integration powers the Ads Performance Agent, which helps users understand and improve their advertising results by analysing key performance metrics such as impressions, clicks, CTR, CPC, ROAS, conversions, and cost per acquisition. By combining data from Google Ads with insights from Google Analytics and other connected sources, Vortex IQ provides a unified view of advertising performance and ROI across all campaigns.

Data Access and Actions

When you authorise the connection, Vortex IQ securely accesses your Google Ads account data using the scope
https://www.googleapis.com/auth/adwords.

This allows the platform to:

Retrieve campaign, ad group, and keyword performance data.
Display actionable insights and comparisons across campaigns.
Enable merchants to perform authorised optimisation actions, such as pausing underperforming ads or adjusting budgets, directly within the interface.

All actions are user-initiated — Vortex IQ never changes campaign data automatically.