How Apply Digital enabled Radiant Health to launch dual-market e-commerce stores in record time
Apply Digital used StagingPro to help Radiant Health launch dual-region e-commerce stores in three months, cutting storefront duplication from 7-10 developer days to under one day.
The problem: a broken development workflow
Radiant Health had no prior digital infrastructure, no e-commerce platform, CRM, or branded email, despite being an established wellness brand. The team needed to launch two region-specific stores (Canada and US) with slightly different content due to Canadian health compliance rules. With only a small team and a three-month deadline, manual duplication of the site was estimated to take 7 to 10 developer days, time they couldn't afford.
Key challenges:
- No existing e-commerce setup or automation tools.
- Regulatory requirements demanded two separate but similar storefronts.
- A strict three-month launch timeline.
- Manual duplication would be slow and error-prone.
- Ongoing updates required selective content control.
The solution: implementing StagingPro for speed and control
Apply Digital used StagingPro's Plus Plan to rapidly clone Radiant Health's Canadian storefront for the US market. With Bulk Content Migration, they copied products, content, themes, and settings in hours, saving over a week of manual effort.
Selective Content Migration then allowed them to update regional content such as regulatory messaging and shipping policies without touching the entire site. This approach was ideal for a small product catalogue and ensured both stores were compliant, consistent, and quick to launch.
To support code deployment, the team integrated GitHub for version-controlled theme changes and rollbacks, enabling safe, fast iterations. Instead of using a multi-storefront setup, the team opted for two separate sites, each tailored to its respective market, allowing clearer separation of codebases, easier region-specific updates, and more control during deployment.
Key capabilities used:
- Bulk Content Migration: duplicated entire storefronts in hours.
- Selective Content Migration: enabled precise regional updates.
- Multi-Storefront Dashboard: central control over all environments.
- GitHub Integration: safe, trackable code deployment and rollback.
“We realized early in our strategy & planning phase that using StagingPro made duplicating the Canadian site for the US market a no-brainer. It saved us at least a week of dev time and let us focus on localisation and compliance, not rebuilding. For a small but high-growth merchant like Radiant Health, this was crucial.”
Wells Stringham · Head of Experience, Apply Digital
Conclusion: a foundation for growth
This engagement illustrates how an agency like Apply Digital can empower digital-first transformation for a legacy brand using the right tools. StagingPro's ability to manage multi-storefront development, push code via GitHub, and enable granular content control meant Radiant Health could go live faster, reduce risk, and support future scalability.
From no online sales to a dual-market e-commerce engine, Radiant Health now has the infrastructure in place to pursue multi-million growth.
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