VIQ Agent - Google Analytics Connector Homepage

VIQ Agent – Google Analytics Integration

The VIQ Agent Google Analytics Integration allows merchants and marketing teams to connect their Google Analytics data directly into the Vortex IQ platform. Once connected, users can ask natural-language questions such as “Which channels bring the most engaged users?” or “How does organic traffic compare to paid traffic?” and instantly receive actionable insights.

Purpose

This integration powers the Universal Analytics Agent, which provides real-time analysis of website performance, user engagement, and conversion trends across multiple sources. By unifying data from Google Analytics, Google Ads, and other connected platforms, Vortex IQ helps merchants identify opportunities to improve performance, reduce acquisition costs, and increase revenue.

Data Access

When you authorise the connection, Vortex IQ securely retrieves your Google Analytics read-only data, such as:

Traffic and engagement metrics (sessions, users, bounce rate, etc.)
Acquisition channels (organic, paid, referral, and social)
Conversions and goal completions

No personal information is collected or stored. The integration uses the scope

https://www.googleapis.com/auth/analytics.readonly, which provides read-only access.

How Data Is Used

Data is used solely to generate analytics dashboards, performance summaries, and AI-driven insights within your Vortex IQ account. This information is never shared or modified. You can revoke access at any time from your Google Account’s Security settings.

Who Can Use It

This integration is available to verified Vortex IQ users — primarily e-commerce merchants, marketing professionals, and digital agencies using platforms like BigCommerce, Shopify, or Adobe Commerce.

Security

Vortex IQ adheres to Google’s API Services User Data Policy, including the Limited Use requirements. All data is transmitted securely using OAuth 2.0 authentication and is never used for advertising or resold to third parties.

VIQ Agent – Google Analytics Integration

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