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Vortex IQ – Google Ads Integration

The Vortex IQ Google Ads Integration enables merchants and marketing teams to connect their Google Ads accounts to the Vortex IQ platform. Once connected, users can analyse ad performance, uncover trends, and take optimisation actions — all through an intuitive chat interface powered by AI.

Purpose

This integration powers the Ads Performance Agent, which helps users understand and improve their advertising results by analysing key performance metrics such as impressions, clicks, CTR, CPC, ROAS, conversions, and cost per acquisition. By combining data from Google Ads with insights from Google Analytics and other connected sources, Vortex IQ provides a unified view of advertising performance and ROI across all campaigns.

Data Access and Actions

When you authorise the connection, Vortex IQ securely accesses your Google Ads account data using the scope
https://www.googleapis.com/auth/adwords.

This allows the platform to:

Retrieve campaign, ad group, and keyword performance data.
Display actionable insights and comparisons across campaigns.
Enable merchants to perform authorised optimisation actions, such as pausing underperforming ads or adjusting budgets, directly within the interface.

All actions are user-initiated — Vortex IQ never changes campaign data automatically.

How Data Is Used

Data retrieved from your Google Ads account is used exclusively to display dashboards, generate AI-driven insights, and support user-approved optimisation actions. Vortex IQ does not share, resell, or use your data for advertising or third-party analytics.

Who Can Use It

This integration is available to authenticated Vortex IQ users — typically e-commerce merchants, digital marketers, and agencies managing campaigns across platforms like BigCommerce, Shopify, and Adobe Commerce.

Security

Vortex IQ fully complies with Google’s API Services User Data Policy and the Limited Use requirements. All communication uses OAuth 2.0 for secure authentication, and no sensitive data is stored beyond what’s necessary to support authorised functionality. Users can revoke access at any time from their Google Account Permissions.

Vortex IQ – Google Ads Integration

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