Published on June 2, 2025
At Vortex IQ, our mission is to empower millions of e-commerce businesses—from startups to global brands—to thrive in today’s highly competitive digital economy. We do this by creating intelligent digital workers powered by advanced AI technology. Our platform allows businesses of all sizes to automate repetitive tasks, streamline complex operations, and unlock scalable profitability.
For the first time, small and medium-sized enterprises can operate with the same efficiency, speed, and agility as large corporations. Vortex IQ enables this through flexible, customisable AI agents that adapt to unique workflows and business challenges. By democratising access to cutting-edge automation, we are levelling the playing field, helping businesses cut costs, reduce errors, and grow revenue—all without requiring technical expertise or major upfront investment.
But the impact of Vortex IQ extends far beyond individual businesses. As more merchants adopt AI-powered digital workers, entire communities and economies benefit. More efficient businesses lead to stronger local economies, more jobs, better services, and sustainable growth. Our platform enables entrepreneurs to shift focus from manual operations to innovation and customer experience.
We are not just a technology provider; Vortex IQ is a growth partner. Our goal is to accelerate the widespread adoption of AI in e-commerce, turning it into an everyday tool that enables smarter operations and faster scaling for businesses worldwide.
What sets Vortex IQ apart is our pioneering use of agentic AI. We’ve developed intelligent digital workers designed specifically for e-commerce businesses of all sizes—from Fortune 500 retailers to independent entrepreneurs. Unlike generic automation tools, our platform offers unparalleled flexibility and customisation.
Using the Model Context Protocol (MCP), our AI agents communicate with each other to create intelligent, adaptive workflows that respond to real-time business context. This makes it possible to automate complex tasks that were previously out of reach.
We are proud to be an elite partner of BigCommerce, serving over 60,000 merchants globally. Our expansion into Shopify and Adobe Commerce is imminent, positioning Vortex IQ at the forefront of AI-driven commerce innovation.
Our proprietary staging and cloning solution is another major differentiator—allowing merchants to safely test and deploy AI-driven changes without risk, ensuring flawless execution and operational confidence.
Vortex IQ currently supports AI agents across 11 key e-commerce roles, saving businesses an average of over $50,000 annually, with exponential ROI as merchants build and deploy more agents.
With new funding, we will make AI automation even more accessible:
Customer Success & AI Training: Rich onboarding experiences, in-platform tutorials, and AI-powered support tools to drive adoption.
These initiatives will allow business owners, marketers, and developers to create powerful AI-driven digital workers simply by speaking or typing commands, making intelligent automation universally accessible.
Our latest innovation, the Vortex IQ Agent Hub, is a factory for building AI skills, agents, and digital workers for your applications.
On-demand workforce: Deploy these agents instantly into your existing apps or backend systems without complex integrations.
With over 100 pre-integrations and hundreds more planned, the Agent Hub enables businesses to create a digital workforce at scale—freeing human teams to focus on strategic growth.
Recognised by Microsoft GenAI Accelerator, Techstars UK, TechCrunch 200, and GoFocal, Vortex IQ is proud to be among the top 1% of startups worldwide building real, scalable impact through applied AI.
Join us in building the future of work for e-commerce.
The future of e-commerce optimisation—and beyond—is bright with Vortex IQ. As we continue to develop our Agentic Framework and expand into new sectors, we’re excited to bring the power of AI-powered insights and automation to businesses around the world. Join us on this journey as we build a future where data not only informs decisions but drives them, making businesses smarter, more efficient, and ready for whatever comes next.