We’re excited to announce that Vortex IQ has launched its Model Context Protocol (MCP) Server for Nutritics API, enabling e-commerce businesses in food, health, and wellness to unlock real-time, AI-driven automation using advanced nutritional and allergen data.

Nutritics is the leading platform for food labelling, menu analysis, nutrition tracking, and dietary compliance. With the new MCP Server integration, Vortex IQ transforms Nutritics data into an intelligent agentic layer that helps brands personalise recommendations, automate compliance, and create better, healthier experiences at scale.

What Is the MCP Server for Nutritics API?

The Vortex IQ MCP Server converts Nutritics API endpoints into structured tools readable by AI agents. These agents can:

  • Retrieve nutritional profiles, allergens, dietary suitability, and ingredient data
  • Cross-reference user behaviour, preferences, or dietary restrictions
  • Trigger real-time product filtering, personalised bundles, or content updates
  • Integrate seamlessly with e-commerce platforms like Shopify, Magento, WooCommerce, and headless storefronts

This transforms static product listings into dynamic, personalised health journeys — powered by AI.

Use Cases: Nutritics API + Vortex IQ MCP Server for E-Commerce

Whether you’re a grocery marketplace, supplements brand, meal-kit provider, or nutrition-focused retailer — here’s how Vortex IQ brings Nutritics data to life:

1. Personalised Product Recommendations Based on Nutrition Goals
  • Agent retrieves user preferences (e.g. high protein, low carb, gluten-free)
  • Cross-checks product database via Nutritics API for nutritional suitability
  • Re-ranks product listings, highlights best-fit options
  • Powers PDP tags like “Great for Keto” or “High Fibre Choice”

Prompt: “Show all snacks with less than 5g sugar per serving and over 7g protein.”

2. Allergen Alerts & Dietary Suitability Filters
  • Agent uses Nutritics allergen and dietary tags (e.g. dairy-free, vegan, contains nuts)
  • Detects customer-specified allergies or exclusions
  • Hides or flags incompatible products
  • Sends alerts if cart contains conflicting items

Example: “Remove all nut-containing products from search and recommendations for users with nut allergy set in profile.”

3. Smart Bundling Based on Nutrition Profiles
  • Agent builds custom bundles (e.g. weight loss pack, vegan meal plan) using Nutritics nutritional data
  • Matches nutritional targets (calories, macros) across selected SKUs
  • Powers intelligent upsell suggestions or “Build Your Own Box” flows

Prompt: “Bundle 5 products to deliver ~1500 kcal per day with balanced protein and fibre.”

4. Auto-Generated Product Labels & Descriptions
  • Agent uses Nutritics data to populate:
    • Nutritional labels
    • Traffic light systems
    • Dietary badges (e.g. “Suitable for Coeliacs”)

Ensures compliance with food standards and regional labelling laws (e.g. HFSS in UK)

5. Intelligent Search & Filtering
  • Agent enriches search results with real-time filtering
  • Powers natural language queries like:
    • “Low-carb vegan protein bar”
    • “No added sugar snacks under 100 kcal”
  • Works with Klevu or ElasticSearch for headless and onsite search
6. Behaviour-Triggered Nutrition Journeys
  • GA4 and store behaviour show a customer buying high-protein items
  • Agent triggers personalised Klaviyo flow:
    • Nutrition tips
    • Recipe suggestions
    • Product discovery journeys based on fitness goals
7. Multi-System Intelligence & Orchestration
Trigger Agent Action Connected Platform
New SKU added Fetch nutrition profile, auto-generate PDP labels Nutritics + CMS
User selects dietary filter Dynamically re-rank search + collections Nutritics + Shopify
Cart exceeds sugar threshold Recommend low-sugar alternatives Nutritics + Cart Engine
Monthly health goal updated Suggest optimised bundle Nutritics + Klaviyo

Who Benefits?

Role Key Use Cases
Nutrition & Compliance Teams Automate labelling, allergen alerts, and HFSS compliance
CX & Personalisation Power real-time filtering and custom recommendations
E-Commerce Managers Launch nutrition-based merchandising and bundling
Marketing & CRM Trigger targeted health journeys and product campaigns
Product & BI Analyse customer nutrition trends for R&D and segmentation

Secure, Scalable & Food-Grade

  •  Secure OAuth and token-authenticated Nutritics API integration
  • Role-Based Access Control (RBAC)
  • Self-hosted or cloud-based MCP deployment
  • Full audit logs and agent workflow traceability
  • Compatible with Shopify, WooCommerce, Magento, Klaviyo, and GA4

Prompt-to-Action Example

Prompt:
 “For customers browsing the ‘Snacks’ category who follow a low-sugar diet, promote products under 5g sugar per serving and exclude any containing artificial sweeteners.”

Agent Workflow:

  • Checks customer preference profile
  • Fetches nutrition data from Nutritics API
  • Reorders listings and updates product tags
  • Logs decision for audit and reporting

Ready to Power Nutrition-Aware Commerce with AI?

The Vortex IQ MCP Server for Nutritics API is now live — giving food and wellness e-commerce brands the ability to transform product data into intelligent, personalised, and compliant customer journeys.

  • Book a demo with our team
  • Request your MCP Server deployment for Nutritics
  • Start building AI agents that personalise health experiences today

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