We’re excited to announce that Vortex IQ has officially launched its Model Context Protocol (MCP) Server for Klevu, enabling e-commerce brands to enhance product discovery, personalisation, and on-site conversion through intelligent AI agents.

Klevu is a leading AI-powered search and discovery platform trusted by global retailers to drive product findability and engagement. With the MCP Server from Vortex IQ, brands can now go beyond static configurations and enable AI agents that dynamically respond to customer behaviour, inventory levels, and campaign performance — in real time.

What Is the MCP Server for Klevu?

Vortex IQ’s MCP Server for Klevu provides a structured, secure interface that allows AI agents to:

  • Query Klevu APIs for search terms, trends, and performance
  • Analyse search results and user engagement
  • Automatically refine merchandising rules, boost logic, or suggest synonyms
  • Integrate search behaviour with inventory, analytics, and marketing tools like Shopify, Magento, GA4, Meta Ads, OrderWise, and Klaviyo

The result: your search engine becomes a self-optimising, intelligent sales assistant.

Klevu + MCP Server: Use Cases for E-Commerce Growth

Here are real-world ways that e-commerce brands can use Vortex IQ’s MCP Server to make search, navigation, and discovery more intelligent, adaptive, and revenue-driven.

1. Smart Synonym and Keyword Expansion
  • Agent analyses no-result or low-result search terms in Klevu
  • Suggests or automatically adds relevant synonyms and corrections
  • Updates search config without manual intervention
  • Improves findability and reduces bounce from search pages

Prompt: “If more than 50 users search for a term with zero results in 24 hours, add a synonym or suggest similar products.”

2. Trending Product Promotion via Search Boosting
  • Agent detects spike in traffic or engagement for a product or collection
  • Dynamically adjusts Klevu’s result ranking to boost trending items
  • Coordinates with merchandising and homepage banners for consistency

Example: “Boost visibility for products with highest click-through rate this week in search results and category pages.”

3. Real-Time Search Drop-Off Detection
  • Agent monitors user interaction after a search event
  • If bounce or exit rates are high:
    • Recommends changes to product data, images, or filtering options
    • Triggers alerts for merchandising team
    • Optionally initiates test of alternative result layouts or product highlights
4. Inventory-Aware Search Personalisation
  • Agent checks stock levels via OrderWise or Shopify
  • If top search result is out of stock:
    • Automatically reorders results to prioritise in-stock items
    • Suggests similar alternatives or pre-order CTA
    • Prevents poor experience and supports faster conversion
5. Personalised Search Based on Segment or Behaviour
  • Agent segments users by:
    • Purchase history
    • Site activity
    • Geography or device
  • Adjusts Klevu’s product ordering and suggestions in real time

Integrates with Klaviyo or GA4 to maintain consistency across email, SMS, and ads

6. Zero-Result Search Email Triggers
  • Agent detects no-result searches by user
  • Sends recovery email or SMS (via Klaviyo or Dotdigital):
    • “Sorry we didn’t find that — here are 5 similar styles”
    • Includes PDP links and personalised CTA

Builds dynamic segments for retargeting and trend identification

7. Search A/B Testing and Performance Optimisation
  • Agent sets up search rule experiments (boosting, sorting logic, autocomplete phrases)
  • Measures impact on:
    • Search engagement
    • Click-to-cart rate
    • AOV
  • Automatically rolls out winning variation
  • Logs result with reasoning and report for merchandising
8. Multi-System AI Agent Coordination
Klevu Insight Agent Response Integrated System
100+ no-result searches for new brand Auto-suggest synonyms + alert marketing Klevu + CMS + Email
High exit rate from mobile search Reorder results, test layout, suggest fix GA4 + Klevu
Trending product via Meta Ads Boost in Klevu + feature on homepage Meta + CMS + Klevu
Out-of-stock item in top result Replace with alternative + update PDP Inventory API + Klevu

Who Benefits?

Role Agent Use Cases
Merchandisers Dynamic product boosting, automated result curation
Marketing Teams Coordinate campaigns and search experiences seamlessly
CX Teams Reduce frustration from no-result searches or poor filtering
Product & BI Analyse customer intent via search and drive actionable insight
Dev & Ops No-code search rule updates via natural language or auto-triggers

Secure & Scalable

  • Secure token-authenticated integration with Klevu APIs
  • Role-Based Access Control (RBAC)
  • Event logging and full audit trail
  • Hosted or on-prem MCP deployment options
  • Seamless integration with Shopify, Magento, GA4, OrderWise, Klaviyo, Meta Ads, and more

Prompt-to-Search Experience Example

Prompt:
 “If more than 100 customers search for a new product line like ‘Bamboo Activewear’ with no results, add a synonym, notify the content team, and feature relevant collections on the homepage.”

Agent Workflow:

  • Detects keyword tren
  • Suggests or creates Klevu synonym
  • Sends Slack/email alert to merchandising
  • Updates search results and homepage banners
  • Logs action for tracking and review

Ready to Make Klevu Smarter with AI?

The Vortex IQ MCP Server for Klevu is now live — helping retailers turn every search box into a conversion engine, powered by real-time insight and AI.

  • Book a demo with our team to explore intelligent on-site search
  • Request your own MCP server deployment for Klevu
  • Start building AI agents that personalise, optimise, and adapt every product discovery experience

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