We’re excited to announce that Vortex IQ has officially launched its Model Context Protocol (MCP) Server for gene_api, the popular GraphQL layer used by headless Magento (Adobe Commerce) storefronts.

With this release, e-commerce brands using gene_api can now automate storefront operations, personalise shopping experiences, and trigger back-end actions — all through intelligent AI agents that respond to real-time behavioural data and operational events.

What Is the MCP Server for gene_api?

gene_api exposes Adobe Commerce’s backend data via GraphQL, enabling high-performance headless storefronts and PWAs. Vortex IQ’s MCP Server adds an AI agent layer on top, allowing agents to:

• Understand and interact with gene_api endpoints 
• Execute GraphQL queries and mutations securely 
• Automate catalogue changes, homepage updates, UX experiments, and more 
• Connect user behaviour from Google Analytics, Adobe Analytics, and CRM systems to trigger intelligent storefront updates 

It’s a game-changer for modern e-commerce teams running composable storefronts on Adobe Commerce.

Why It Matters

Until now, personalising and optimising gene_api-powered storefronts required developer resources, manual A/B testing, and constant coordination between data, UX, and marketing teams.

With Vortex IQ, you can now:

• Automate changes based on real-time performance 
• Trigger storefront updates from analytics and customer insights 

Let agents run tests, iterate, and optimise — no engineering ticket required

E-Commerce Use Cases: gene_api + MCP Server + Vortex IQ AI Agents

Here are the most impactful ways merchants can use Vortex IQ’s agentic automation with gene_api:

1. Smart Homepage & PDP Content Personalisation

• Agent monitors GA4 data for bounce rate, exit rate, session time by traffic source 
• Based on trends, agent updates: 
  • Homepage banners 
  • Featured products 
  • Product detail page content (e.g. reorder elements or add urgency tags) 
• All changes made via gene_api GraphQL mutations 

Prompt: “Replace homepage hero banner if bounce rate from mobile is above 70% today.”

2. Real-Time UX Experimentation & A/B Testing

• Agent sets up A/B test via gene_api endpoints (e.g. different PDP layouts or CTA buttons) 
• Monitors conversion metrics via GA4 or Adobe Analytics 
• Automatically selects the winning version and rolls it out sitewide 
• Logs results and sends summary to marketing or product team

3. Stock-Aware Product Merchandising

• Agent pulls stock levels via Adobe Commerce API 
• If stock is low, hides product from homepage or featured grid via gene_api 
• If overstocked, agent promotes it through banners, collection reordering, or upsell blocks 

Example: “Promote overstocked jackets on the homepage for the next 7 days.”

4. Search & Category Optimisation Based on User Behaviour

• GA shows users frequently bounce from a category or search results page 
• Agent updates category structure, featured products, or facet filters 

Uses gene_api to push UI adjustments dynamically

5. Event-Triggered Personalisation

• Agent detects: 
  • Repeat visitor with high session depth 
  • Cart abandoner returning within 48 hours 
  • User viewing high-margin items 
• Agent tailors UI elements via gene_api: 
  • Show loyalty callout 
  • Offer last-chance promo 
  • Reorder content blocks or enable “continue shopping” feature

6. Performance Monitoring + Recovery

• GA shows sudden spike in load time or drop in conversion rate on mobile 
• Agent cross-references affected pages or components 
• Uses gene_api to: 
  • Swap out heavy banners 
  • Disable third-party widgets 
  • Trigger alerts to frontend devs with precise session logs

7. Automated Promotions and Campaign Sync

• Agent triggers seasonal promotions based on: 
  • Calendar 
  • Stock levels 
  • Bounce/exit rates 
• Updates product pricing, PDP ribbons, and banners dynamically 
• Ensures storefront reflects real-time campaigns with no delays

8. Agent Coordination Across Tools

Who Benefits?

Secure, Scalable, and Headless-Ready

• Secure access to gene_api GraphQL endpoints
• Role-based access control (RBAC)
• Hosted or on-prem MCP deployment
• Integration with Magento, GA4, Adobe Analytics, Emarsys, Meta Ads
• Audit logs and rollback control for agent-triggered mutations

Prompt-to-Action Example

Prompt:
“If PDP exit rate is above 60% on any product with stock over 100 units, move the reviews block higher and add a trust badge above the CTA.”

Agent Flow:

• Monitors GA4 data
• Checks stock via inventory API
• Reorders PDP content via gene_api mutation
• Logs action, confirms visual update, and measures impact

Ready to Power Your Headless Magento Store with Agents?

The Vortex IQ MCP Server for gene_api is now live — giving headless and PWA merchants the power to let their store adapt in real time based on customer behaviour and operational data.

• Request your MCP server instance
• Book a demo to see agentic storefront optimisation in action
• Or start a pilot to unlock AI automation for your Magento frontend