Published on July 18, 2025
We’re excited to announce that Vortex IQ has launched its Model Context Protocol (MCP) Server for Feefo, enabling e-commerce businesses to harness customer review data in real time and trigger intelligent AI agent actions across merchandising, CX, operations, and marketing.
Feefo is known for helping businesses build trust through verified customer reviews. Now, with Vortex IQ’s MCP Server, your Feefo insights become actionable — powering real-time workflows, automated decision-making, and personalisation based on customer sentiment.
The Vortex IQ MCP Server for Feefo transforms Feefo reviews, ratings, and feedback into structured, AI-readable tools. AI agents can:
In short, it closes the loop between customer voice and business action — automatically.
Here’s how brands can use Feefo data with Vortex IQ agents to improve conversion, product performance, marketing efficiency, and customer satisfaction:
Prompt: “If product reviews mention ‘runs small’ more than 3 times in a week, update size guide messaging on PDP.”
Example: “Show best-reviewed products in ‘Featured’ carousel for mobile visitors.”
Prompt: “Add all 1-star reviewers in the last 30 days to ‘CX Priority Follow-up’ segment.”
Prompt: “If a product receives three or more negative reviews in a week, remove it from homepage, add a disclaimer, and notify the category manager.”
Agent Workflow:
The Vortex IQ MCP Server for Feefo is now live — giving merchants the ability to turn every review into real-time feedback, content, or optimisation.
The future of e-commerce optimisation—and beyond—is bright with Vortex IQ. As we continue to develop our Agentic Framework and expand into new sectors, we’re excited to bring the power of AI-powered insights and automation to businesses around the world. Join us on this journey as we build a future where data not only informs decisions but drives them, making businesses smarter, more efficient, and ready for whatever comes next.