We’re proud to announce that Vortex IQ has officially launched its Model Context Protocol (MCP) Server for Dotdigital, enabling e-commerce merchants to automate marketing workflows, personalise campaigns, and react to customer behaviour in real time — using intelligent, AI-driven agents.

Dotdigital is already a leader in omnichannel customer engagement. Now, with Vortex IQ’s MCP Server, it becomes even smarter: your Dotdigital instance can connect directly to AI agents that interpret behavioural signals and trigger the right message, at the right time, through the right channel — automatically.

What Is the MCP Server for Dotdigital?

The MCP Server translates Dotdigital’s APIs and automation capabilities into agent-readable tools. It allows Vortex IQ agents to:

  • Query and interact with Dotdigital contact data, campaigns, segments, and automations
  • Monitor GA4, CRM, and store behaviour in real time
  • Automatically create, trigger, or personalise Dotdigital workflows
  • Deliver contextual messaging based on real user actions and ecommerce performance

With Vortex IQ, Dotdigital doesn’t just automate marketing. It becomes an intelligent agentic channel connected to your entire commerce stack.

Dotdigital + MCP Server: E-Commerce Use Cases with Vortex IQ Agents

Here’s how brands can supercharge Dotdigital with real-time automation and insight-to-action intelligence.

1. Abandoned Cart Recovery with Behaviour Context
  • GA4 detects cart addition but no purchase
  • Vortex IQ agent:
    • Confirms user session intent (e.g. time on site, scroll depth)
    • Checks product stock availability
    • Triggers a cart recovery email or SMS via Dotdigital
    • Optionally escalates to push notification or paid remarketing ad

Prompt: “If cart abandoned and time on PDP > 2 min, send cart recovery email with dynamic offer.”

2. Post-Purchase Automation
  • Purchase confirmation triggers agent workflow
  • Agent:
    • Sends “thank you” message
    • Queues up follow-up: review request, cross-sell suggestion, product care tips
    • Chooses content dynamically based on customer’s CLV, segment, and location

Updates contact preferences and segment placement in Dotdigital

3. Real-Time Segmentation Based on GA4 & CRM Signals
  • Agent creates live Dotdigital segments for:
    • High bounce rate from email campaign
    • Users with recent site activity but no purchase
    • Repeat PDP visits within 48 hours
    • Customers who haven’t opened last 3 campaigns

Prompt: “Create a segment of disengaged users and schedule a reactivation journey.”

4. Smart Campaign Triggering Based on Product Trends
  • Product suddenly spikes in PDP views or cart adds (from GA or store analytics)
  • Agent:
    • Identifies target audience from Dotdigital contact list
    • Launches a spotlight campaign with personalisation (e.g. product badges, urgency banners)
    • Sends via email, SMS, or push, depending on channel engagement history
5. Campaign Performance Monitoring + Auto-Optimisation
  • Agent continuously monitors campaign performance in Dotdigital (open rate, CTR, conversions)
  • If campaign underperforms:
    • Suggests improved subject line or copy
    • Triggers an A/B split
    • Switches audience segment or resends with adjusted messaging
6. Loyalty & CLV-Based Engagement
  • Agent calculates customer lifetime value, RFM scores, and churn risk
  • Uses Dotdigital to:
    • Trigger birthday and anniversary messages
    • Offer early access or loyalty perks
    • Send win-back flows to dormant customers

Exclude high-value customers from generic offers

7. Multi-System Orchestration
Signal Detected Agent Action via Dotdigital Other Integration
Bounce rate > 65% from email Trigger targeted follow-up with alternate CTA GA4
VIP customer placed high-value order Send loyalty reward + upsell campaign Magento / Shopify
PDP visit spike on new product Launch email + SMS awareness campaign CMS + Ads
Low ROAS on recent campaign Pause ad and notify marketing team Meta Ads

Role-Based Automation Benefits

Role AI Agent Use Cases
Marketing Managers Smart segmentation, lifecycle campaigns, performance optimisation
CRM Teams CLV workflows, re-engagement, real-time contact management
Merchandisers Product-driven triggers, promo campaigns based on live interest
CX & Retention Post-purchase journeys, proactive support, review generation
Leadership Campaign health alerts, reporting, and growth analysis

Built for Scale & Compliance

  •  Secure OAuth and token-based API integration
  • Role-Based Access Control (RBAC)
  • Hosted or on-premise MCP deployment
  • Works with Adobe Commerce, Shopify, BigCommerce, GA4, Meta Ads, CRMs
  • Fully auditable with logs, rollback, and permissioned data access

Prompt-to-Campaign Example

Prompt:
 “Trigger a cart recovery campaign if product is still in stock and user didn’t return in 2 hours.”

Agent Workflow:

  • Checks GA4 and store session
  • Confirms stock via inventory API
  • Triggers Dotdigital email and push notification
  • Logs action and notifies marketing team of follow-up success

Ready to Make Dotdigital Work Smarter?

The Vortex IQ MCP Server for Dotdigital is now live — helping brands unify behavioural insights, marketing automation, and AI-driven decisioning across their customer journey.

  • Book a demo and see it in action
  • Request your own MCP server instance
  • Start building your first intelligent marketing agents today

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