Published on August 8, 2025
The three ways AI agents create real business value for merchants.
E-commerce platforms like BigCommerce, Shopify, and Adobe Commerce are overflowing with data — product listings, customer orders, marketing campaigns, stock levels, performance analytics. But for most merchants, that data stays locked in silos, waiting for someone to manually extract, process, and act on it.
Our Trusted AI Agent Builder changes that by giving merchants role-based digital workers that can operate in three distinct modes: Syncing, Surfacing, and Suggesting.
These modes aren’t just technical features. They’re work patterns that map to how merchants actually run their business.
What it means: Syncing agents act as your automation backbone — ensuring every data point, from prices to inventory, is consistent and up to date across platforms and channels.
Examples in action:
Why it matters: Manual syncing is slow, error-prone, and expensive. Agents can perform hundreds of sync operations in the time it takes a human to do one. That means fewer customer complaints, higher conversion rates, and less wasted staff time.
Merchants using Syncing mode often reclaim 10–15 hours per week — per channel.
What it means: Surfacing agents act as your signal finders — combing through vast amounts of store, marketing, and analytics data to surface what’s urgent, unusual, or actionable.
Why it matters: Merchants don’t have time to monitor every metric, every day. Surfacing mode turns reactive firefighting into proactive optimisation. Instead of missing the problem, you get an early-warning ping and can fix it before it costs you revenue.
Surfacing mode is like having an extra set of eyes on your entire business 24/7.
What it means: Suggesting agents act as your decision accelerators — analysing historical performance, market data, and customer behaviour to propose specific, high-impact actions.
Why it matters: Decision-making is often bottlenecked by lack of insight or uncertainty. Suggesting mode shortens the gap between “seeing the data” and “taking the right action.”
In tests, Suggesting agents have improved campaign ROI by up to 28% in under a month.
Think of these modes as layers of value:
On their own, each mode is powerful. Combined, they form a closed loop of continuous optimisation — exactly what our Vortex IQ agents are designed to deliver.
This isn’t just about e-commerce. Our API-to-App Builder means these same modes can create digital workers for any application in any sector — from manufacturing to healthcare. The patterns of syncing, surfacing, and suggesting are universal.
By productising these work patterns into pre-trained agents, we give every business — not just the tech giants — the ability to run like a fully-optimised digital enterprise.
Final Word AI agents aren’t just “smart tools.” They’re adaptable co-workers that can:
And with Vortex IQ, you can deploy them in minutes, not months.
The future of e-commerce optimisation—and beyond—is bright with Vortex IQ. As we continue to develop our Agentic Framework and expand into new sectors, we’re excited to bring the power of AI-powered insights and automation to businesses around the world. Join us on this journey as we build a future where data not only informs decisions but drives them, making businesses smarter, more efficient, and ready for whatever comes next.