Published on May 28, 2025
How MCP-Powered AI Is Transforming Personalisation on BigCommerce
In today’s tough e-commerce world, giving customers a truly personalised shopping experience isn’t just nice to have—it’s absolutely essential. BigCommerce merchants who want to stand out and keep customers coming back face a big challenge: their data and AI tools are often scattered and don’t work well together. That’s where the Model Context Protocol (MCP) comes in, setting a whole new standard for smart, seamless personalisation.
MCP allows BigCommerce merchants to connect AI agents across their entire ecosystem—sharing real-time, detailed data about inventory, customer behaviour, marketing, and fulfilment. This means all AI tools work together smoothly to create personalised shopping experiences that feel unique to each customer.
Real-Time Customer InsightsMCP helps AI agents get instant updates on what customers are doing—what they’re browsing, buying, or searching for. This lets personalisation AI adjust recommendations and offers on the fly, making sure customers see exactly what they want, right when they want it.
Smart Inventory RecommendationsPersonalised suggestions aren’t just about what customers like—they also consider what’s actually in stock. Thanks to MCP’s Inventory AI, product recommendations reflect real inventory and supply chain data, avoiding disappointments and improving sales.
Targeted SEO and Marketing AutomationMCP helps SEO AI agents and marketing tools work together to tailor content and promotions for different customers. This boosts your store’s visibility in search engines and increases conversions across all channels.
All these smart AI agents work within coordinated workflows, meaning personalised messages and offers get delivered automatically—no manual effort needed.
MCP’s open design means BigCommerce merchants can easily connect with advanced AI frameworks like LangChain e-commerce and AutoGen e-commerce. This makes scaling your AI personalisation strategies simple and future-proof, ready to meet changing customer expectations and market shifts.
At Vortex IQ, we specialise in making MCP-powered AI work for BigCommerce merchants. We transform disconnected AI tools into a unified, smart digital team. Platforms like Shopify Sidekick show what’s possible when platform-specific AI pairs with MCP’s flexible connection system.
BigCommerce merchants using MCP-driven personalisation report amazing results:
35% boost in customer engagement
Significant rises in repeat purchases
Higher customer lifetime value
These numbers show how MCP isn’t just theory—it drives real growth.
Discover how Vortex IQ and the Model Context Protocol can help your store deliver intelligent, scalable personalisation and automation that sets you apart.
Contact us today and start transforming your BigCommerce experience!
The future of e-commerce optimisation—and beyond—is bright with Vortex IQ. As we continue to develop our Agentic Framework and expand into new sectors, we’re excited to bring the power of AI-powered insights and automation to businesses around the world. Join us on this journey as we build a future where data not only informs decisions but drives them, making businesses smarter, more efficient, and ready for whatever comes next.