From scattered scripts to a unified AI-powered automation layer

When we first started working with BigCommerce merchants, we saw the same pattern everywhere.

Teams were running dozens of disconnected automations:

• A custom script for price changes. 
• A Zapier flow for email triggers. 
• A third-party SEO audit tool. 
• An analytics dashboard no one checked. 

All useful — but all isolated, with no shared context, no common guardrails, and no way to scale across the business.

We knew merchants needed more than apps.
They needed agents — digital workers that understood their role, could collaborate, and could act across multiple tools from a single command centre.

That’s where the idea for our Agent Hub was born.

What Is the Agent Hub?

The Agent Hub for BigCommerce is a central control layer where merchants can:

1. Deploy role-based AI agents for tasks like SEO, inventory, product management, and backups. 
2. Manage all agents from one interface — no hopping between tools. 
3. Give agents context so they make better decisions (sales data, traffic trends, stock levels). 
4. Approve or rollback actions instantly with full audit trails. 

It’s the difference between hiring 10 freelancers with no communication — and running one well-trained, cross-functional team.

How We Built It

Our approach had three pillars:

1. API-First Foundation

Every agent in the hub is powered by our API-to-App Builder, which can connect to BigCommerce APIs and other tools (e.g. Google Analytics, shipping platforms) without manual coding.
This means:

• Agents can be added quickly. 
• Workflows are portable between stores. 
• The hub stays extensible as new APIs emerge.

2. Role-Based Agent Design

Instead of generic “automation flows,” we designed agents to think like specialists:

• SEO Agent → Optimises product titles, descriptions, and meta tags. 
• Inventory Agent → Tracks low stock, forecasts demand, and triggers reorders. 
• Backup Agent → Creates versioned backups of store configurations. 
• Performance Agent → Monitors Core Web Vitals and suggests fixes. 

By giving agents a job description, merchants know exactly what to expect — and can trust them to deliver.

3. Human-in-the-Loop Control

Autonomy is powerful, but trust is everything.
We built safeguards into every agent’s workflow:

• Approval prompts before major changes. 
• Rollback features to revert in seconds. 
• Transparent logs of what each agent did, when, and why. 

This means merchants can scale automation without losing oversight.

Why BigCommerce First?

We chose to launch the Agent Hub on BigCommerce because:

• Its open API ecosystem is perfect for agentic workflows. 
• The merchant base includes both SMBs and mid-market retailers ready for automation. 
• Our existing partnerships with BigCommerce gave us direct merchant feedback during development. 

But the architecture is platform-agnostic — meaning Shopify, Adobe Commerce, and even non-e-commerce platforms are next.

The Bigger Vision

The Agent Hub isn’t just a feature.
It’s the operating system for digital workers in e-commerce.
A single place where:

• Merchants deploy AI-powered agents. 
• Agents share context and learn from each other. 
• Businesses scale without adding headcount. 

In the near future, the hub will also enable marketplace distribution — letting developers build and publish their own agents, just like apps today, but with more intelligence and interoperability.

Final Word
Our approach to building the Agent Hub for BigCommerce is about more than integration.
It’s about orchestration — turning scattered, reactive tools into a proactive, coordinated AI workforce.
For merchants, that means fewer clicks, fewer mistakes, and more growth.
For the industry, it’s a step toward the next SaaS category: Agent Hubs as the new app stores.