Multi-channel commerce automation, from one AI brain

The BigCommerce Multi-Channel Challenge

BigCommerce is a powerful platform for managing online stores — but the real magic (and complexity) happens when you start selling across multiple channels:

• Online storefronts (primary and microsites) 
• Marketplaces like Amazon and eBay 
• Social commerce like Facebook and Instagram Shops 
• B2B portals with custom price lists 
• Headless storefronts powered by the BigCommerce API 

Each channel can have:

• Its own catalogue variations 
• Channel-specific promotions 
• Unique shipping or payment rules 
• Different inventory thresholds 

For many merchants, keeping these channels in sync is a daily battle. That’s where our AI agents step in.

How Our Agents Connect to BigCommerce Channels

We built our Trusted AI Agent Builder so each agent can “think” in terms of channels, not just stores.

Here’s the architecture in action:

1. Unified Channel Awareness
   Using the BigCommerce Channels API, our agents pull a channel map: 
   • Channel IDs 
   • Linked categories and products 
   • Status (active/inactive) 
2. Channel-Specific Data Models
   The agent creates a tailored context for each channel — for example: 
   • Product A → Channel 23 (Amazon UK) uses a different description & pricing than Channel 1 (Main Store) 
   • Channel 56 (Facebook Shop) requires square images only 
3. Natural Language Command → Channel-Aware Execution
   Example:
   
   
   “Apply a 15% discount on the Summer Collection for Instagram and Facebook Shops only.”
   The agent:
    
   • Filters products in the “Summer Collection” 
   • Identifies linked Channel IDs for Instagram & Facebook 
   • Calls the Price List API for those channels only 
   • Schedules the price update with start and end dates 
4. Real-Time Sync & Verification
   Once changes are made, the agent verifies: 
   • Price accuracy per channel 
   • Media compliance (image dimensions, formats) 
   • Live status on storefronts or partner marketplaces

Key Agent Capabilities Across Channels

• Bulk product updates per channel without affecting others 
• Channel-specific SEO meta descriptions and titles 
• Dynamic price lists — automatic adjustments based on competitor data 
• Inventory balancing across sales channels to prevent overselling 
• Campaign deployment — launch channel-specific promotions instantly 

Content localisation for different regions

Example Use Cases We’ve Delivered

• B2B vs B2C Pricing
  A national brand uses our agents to maintain higher margins on their direct-to-consumer site, while offering wholesale discounts on their B2B portal — all automated by rules. 
• Social Media Launch Sync
  A fashion retailer launches new products on Instagram & Facebook with optimised images and short descriptions, while their website uses long-form content. 

Amazon Channel Inventory Control
Our agent syncs stock levels daily, ensuring marketplace listings are hidden when stock is low, protecting seller ratings

Why This Matters

Without AI agents, multi-channel management means:

• Manual duplication of updates 
• Inconsistent branding across channels 
• Lost sales due to stock errors or late updates 

With AI agents:

• Merchants get one command → all channels updated correctly 
• Errors drop 
• Speed of campaign deployment increases dramatically 

Teams reclaim dozens of hours per week

The Bigger Vision

We see channel-aware AI agents as the operating system for commerce execution.
They:

• Speak natural language 
• Understand channel differences 
• Execute through BigCommerce APIs 
• Learn from historical performance to optimise future updates 

This is the leap from managing channels to orchestrating channels.

Final Word

Multi-channel selling is the future — but only if you can manage the complexity.
Our AI agents take BigCommerce’s robust channel framework and add the intelligence, speed, and safety that modern merchants need.

From Amazon to Instagram to your main store — one brain, every channel.