In today’s fiercely competitive e-commerce landscape, businesses are turning to Artificial Intelligence (AI) not just for automation, but to deliver intelligent, personalised, and context-aware customer experiences at scale. However, as AI adoption accelerates, a critical challenge emerges: how to ensure diverse AI agents and tools communicate
In today’s fast-evolving e-commerce landscape, providing seamless, personalised, and efficient experiences across multiple platforms is no longer a “nice to have” but a fundamental requirement. Merchants on Shopify, BigCommerce and Adobe Commerce (Magento) face the challenge of managing a multitude of tasks—inventory synchronisation, customer service, SEO,
How the Model Context Protocol (MCP) is Transforming Ecommerce Operations Across Leading Platforms In today’s fast-paced ecommerce landscape, merchants face increasing complexity: managing inventory, personalising customer experiences, automating workflows, and optimising SEO — all while juggling multiple sales channels and platforms. Traditional automation tools often work