Published on August 12, 2025
How AI-powered augmented reality is transforming the shopping experience, allowing customers to virtually place products in their own environment before purchasing.
One of the biggest hurdles in online shopping is the inability to see and experience products in a real-world setting. When shopping for large items like furniture, home decor, or electronics, it’s hard for customers to imagine how a product will fit in their home, office, or living room.
Traditional product images and descriptions often fail to provide the full picture, leaving customers with uncertainty and increasing the likelihood of returns. Customers may worry that:
As a result, businesses face challenges in reducing cart abandonment and returns, while also providing an immersive shopping experience that meets customers’ expectations.
The solution? AR Product Visualiser.
AR Product Visualiser uses mobile augmented reality (AR) to allow customers to virtually place products in their own environment before they purchase. Here’s how it works:
1. Product Selection and Mobile Integration
The customer browses your online store and selects a product they’re interested in, such as a piece of furniture, a decorative item, or an accessory.
2. Using the Mobile Camera to Visualise Products
The AR Product Visualiser uses the mobile camera to allow customers to scan their environment in real-time.
3. Adjusting the Product’s Appearance
The AR visualisation allows customers to make changes to the product’s colour, size, and features:
The AI-based system also enhances product details such as textures, materials, and lighting to provide a realistic preview.
4. Real-Time Visualisation and Interaction
With AR, customers can get a real-time preview of how products will look in their own environment. They can move around the product, get closer, or see it from different angles to make sure they’re happy with how it fits and looks.
This immersive experience lets customers feel confident that the product will meet their expectations before they commit to purchasing.
5. Save and Share
Once the customer is satisfied with their AR visualisation, they can save the image or video of the product in their space.
For added convenience, the customer can directly proceed to checkout with a “Buy Now” option available right from the AR visualiser.
1. Enhanced Customer Confidence
The AR experience allows customers to visualise products in their own space before purchasing, eliminating any doubts about fit, style, or appearance. This leads to greater customer confidence, reducing hesitation and increasing conversions.
2. Reduced Returns and Cart Abandonment
By giving customers the ability to see how products fit in their space, AR helps reduce the likelihood of incorrect purchases. This leads to fewer returns and lower cart abandonment rates, as customers are more likely to make informed purchasing decisions.
3. Improved Shopping Experience
AR provides a fun, engaging, and interactive shopping experience that enhances customer satisfaction. It enables customers to feel more connected to the product and provides a more personalised shopping journey, which drives customer loyalty.
4. Increased Sales and Average Order Value (AOV)
AR visualisation makes it easier for customers to envision complementary products, leading to increased upselling and cross-selling opportunities. For example, after seeing a sofa in their living room, a customer might decide to purchase matching coffee tables, rug sets, or lighting fixtures, boosting AOV.
5. Scalability and Reach
As the demand for mobile shopping increases, the AR Product Visualiser allows businesses to scale their e-commerce offerings without the need for costly physical stores or extensive photo shoots. This means businesses can expand into new markets globally with ease and deliver a seamless experience to customers anywhere in the world.
A leading furniture retailer integrated the AR Product Visualiser into their e-commerce platform to help customers preview how furniture would look in their homes.
The retailer also experienced a 20% decrease in returns, as customers could visualise the furniture before committing to the purchase.
With augmented reality transforming the online shopping experience, the AR Product Visualiser tool is essential for e-commerce businesses looking to stay ahead of the curve. By allowing customers to see and interact with products in their own environment, businesses can increase conversion rates, reduce returns, and create a more engaging shopping experience.
The AR Product Visualiser provides customers with a truly immersive experience, enabling them to confidently purchase products without the risk of regret. Whether you’re in the furniture, fashion, or electronics industry, the power of AR can help you drive sales, improve customer satisfaction, and build brand loyalty.
The AR Product Visualiser is revolutionising the way customers shop online, giving them the confidence to make better purchasing decisions and reducing the barriers between the virtual and physical worlds. By integrating AI-powered augmented reality into your e-commerce store, you can create a more interactive, engaging, and efficient shopping experience that drives sales and increases customer satisfaction.
At Vortex IQ, we are committed to helping businesses optimise their e-commerce platforms with cutting-edge AI-driven solutions that improve customer experience and boost conversions.
The future of e-commerce optimisation—and beyond—is bright with Vortex IQ. As we continue to develop our Agentic Framework and expand into new sectors, we’re excited to bring the power of AI-powered insights and automation to businesses around the world. Join us on this journey as we build a future where data not only informs decisions but drives them, making businesses smarter, more efficient, and ready for whatever comes next.