How an AI-powered Digital Worker improved search rankings and saved 150+ hours of manual work for a UK online retailer.

The Customer

• Name: Emma (E‑commerce Manager, mid‑sized UK retailer) 
• Team Size: 5‑person content and merchandising team 
• Sector: Home & Lifestyle Products 

Challenge: 1,200 SKUs with inconsistent product descriptions and missing SEO keywords

The Problem

Emma’s team was stuck in a cycle of manual SEO fixes:

• Inconsistent product tone and formatting 
• Missing target keywords across hundreds of SKUs 
• Poor search visibility for high‑margin categories 
• Staff spending 20+ hours per week rewriting and optimising content manually 

With peak season approaching, Emma needed a way to scale product SEO updates without hiring more staff or outsourcing expensive agency work.

The Turning Point

Emma’s company trialled our Product SEO Digital Worker, built with the Trusted AI Agent Builder.
It promised:

• Bulk product SEO updates using natural language commands 
• Keyword insertion without breaking product voice or brand tone 
• Integration with their BigCommerce store via secure API 
• Approval workflows and change history for compliance and quality control

Before vs After Workflow

Before

1. Download product export CSV 
2. Manually edit descriptions to add keywords 
3. Re‑upload to BigCommerce 
4. Spot‑check in live store
   (10–15 mins per SKU) 

After

1. Emma typed:
   
   “Optimise all bedding product descriptions to include ‘organic cotton’ and improve SEO for Google UK. Keep tone friendly and under 160 words.”
    
2. The SEO Digital Worker: 
   • Pulled relevant SKUs via BigCommerce API 
   • Inserted target keywords naturally into descriptions 
   • Preserved tone, format, and HTML tags 
   • Ran SEO checks on readability and keyword density 

Submitted updated SKUs for Emma’s approval before live publish
(Under 1 min per SKU, fully logged)

The Results

• 150+ hours saved in manual editing time over 6 weeks 
• Search ranking boost: +28% average position improvement for target terms 
• Consistent brand tone across all optimised SKUs 

Zero downtime or errors during live updates

Customer Quote

“It felt like we’d hired a full‑time SEO copywriter who works 24/7, never gets tired, and never misses a keyword. The ROI was immediate.”

Why This Works

• Role‑Specific: The SEO Digital Worker is built for content optimisation, not just generic AI text generation 
• Safe Execution: Approval and rollback features keep control in human hands 
• API‑to‑App Flexibility: Can adapt to any e‑commerce platform with a product API, not just BigCommerce 

Scalable Impact: Works for 100 SKUs or 10,000 without extra cost or time

Final Word

This case shows how the Trusted AI Agent Builder empowers retailers to create digital workers that transform repetitive, high‑impact workflows like SEO optimisation.
For Emma, it meant better search visibility, more consistent content, and a month’s worth of work done in under a week — all without adding headcount.