How one UK retailer freed up an entire team member’s workload using a role‑specific AI digital worker.

The Challenge: Too Many Tasks, Too Little Time

Running an e‑commerce store at scale isn’t just about great products — it’s about keeping every part of the digital operation optimised and up to date.

For James, an E‑commerce Operations Manager at a 30‑person health and wellness retailer, this meant:

  • Updating product descriptions and SEO fields across hundreds of SKUs
  • Adjusting prices for seasonal promotions
  • Uploading and tagging images for accessibility and compliance
  • Checking for missing product data
  • Preparing weekly performance reports for management

On paper, each task took only a few minutes. But across more than 1,000 SKUs, this added up to around 40 hours per week — effectively a full-time job spent on repetitive admin work.

The Turning Point: A Digital Worker for E‑Commerce Ops

James decided to try something different. Using the Trusted AI Agent Builder, his team created a Product Management AI Agent — a role-specific digital worker designed to:

  • Optimise product descriptions for SEO
  • Bulk‑adjust pricing based on campaign rules
  • Check and fix missing alt tags for images
  • Pull sales data and prepare reports
  • Run all of the above securely via APIs, without human error

The best part? It could all be triggered by a single natural language prompt.

“Update all summer collection product descriptions for SEO, reduce prices by 10%, and prepare a weekly sales report in Google Sheets.”

Before vs After the AI Agent

Before

  • Multiple logins across CMS, analytics, and spreadsheets
  • Manual copy‑paste for SEO keywords
  • Price changes done SKU by SKU
  • 5–6 hours/week building reports manually
  • High risk of typos and inconsistent formatting

After

  • One secure prompt to the AI Agent
  • SEO, pricing, and reporting completed in under 15 minutes
  • Built‑in approval and rollback for safety
  • Consistent, error‑free outputs every time

The Results

After just a month of use, the numbers spoke for themselves:

  • 40 hours/week saved — equivalent to an extra full‑time team member
  • +25% improvement in SEO scores across product pages
  • Price changes executed 20x faster

Weekly reports delivered automatically, without errors

Customer Quote

“It’s like having an extra team member who never takes a break, never makes a mistake, and knows exactly how we work.”

Why This Works for E‑Commerce Teams

The Trusted AI Agent Builder’s strength is in creating role-based digital workers — not generic automations.

  • Role-Specific – Designed for product and operations workflows in e‑commerce
  • Safe by Design – Approval workflows, rollback options, and full audit trails
  • Adaptable – The API‑to‑App Builder can connect to any platform, enabling digital workers for marketing, inventory, customer service, and more

Scalable – Works for 100 SKUs or 100,000 without extra cost or complexity

The Bigger Picture

For James, automating repetitive admin didn’t just save time — it freed up his team to:

  • Launch campaigns faster
  • Focus on creative and strategic projects
  • Improve customer experience through faster updates

This is the power of digital workers: taking the grind out of e‑commerce so your human team can focus on growth.