How we’re taking the Trusted AI Agent Builder from pilot to scale — and reaching thousands of e‑commerce businesses.

The Goal

Our mission is clear: get the Trusted AI Agent Builder into the hands of 3,000 merchants — giving each one the power to create role‑specific AI digital workers that save time, boost revenue, and reduce operational friction.

We’re starting with our core wedge: SME e‑commerce on platforms like BigCommerce, Shopify, and Adobe Commerce — and scaling outward into other verticals once we’ve nailed product‑market fit in this segment.

1. Starting with Strategic Partnerships

We’re not going merchant‑by‑merchant from a standing start — we’re plugging into existing ecosystems:

• BigCommerce Elite Partnership – among the top 10 globally, giving us direct access to thousands of merchants via their partner network 
• Adobe Commerce Alliance – tapping into agency partners who manage multi‑store retail clients 
• Cloud Providers – leveraging AWS, Azure, and Google Cloud networks for co‑marketing and marketplace listings 

Why this matters: Partner distribution gets us in front of high‑intent audiences already looking for solutions.

2. Embedding into Merchant Workflows

Our AI agents aren’t “extra” tools — they become part of the daily operations.
Examples:

• SEO Agent – optimises product descriptions automatically 
• Image Optimisation Agent – reduces page load times without losing quality 
• Inventory Agent – triggers alerts and reorders when stock is low 
• DevOps Agent – handles staging, testing, and rollbacks for store updates 

Why this matters: When we solve pain in core workflows, adoption sticks.

3. Freemium Onramp

We’ll launch with a freemium tier to remove adoption barriers:

• Build up to 2 digital workers 
• Limited but meaningful monthly workflow runs 
• Access to key e‑commerce integrations 
• Approval, rollback, and audit features 

Why this matters: Merchants can see ROI in the first week, making the upgrade decision obvious.

4. Partner‑Led Merchant Acquisition

We’re creating partner‑ready playbooks so agencies, consultants, and platform reps can onboard merchants themselves:

• Co‑branded training webinars 
• Pre‑built agent templates for common merchant needs 
• Revenue share incentives for active partners 

Why this matters: Every partner becomes a distribution channel.

5. Industry Events & Lightning Strikes

We’ll align GTM pushes with moments of high visibility:

• BigCommerce Summit EMEA 
• eCommerce Expo 
• Targeted “lightning strike” campaigns following major case study wins (e.g., £200K cost savings, 40 hours/week saved) 

Why this matters: Timed announcements drive urgency and inbound leads.

6. Marketplace Presence

We’ll list the AI Agent Builder and ready‑made digital workers in:

• BigCommerce App Marketplace 
• Shopify App Store 
• Adobe Commerce Marketplace 

Why this matters: Merchants find us where they’re already looking for apps.

7. Customer Success at Scale

Hitting 3,000 merchants isn’t just about sign‑ups — it’s about retention:

• Role‑specific onboarding flows for different merchant sizes and verticals 
• Dedicated Customer Success playbooks for agencies and power users 
• In‑product upsell triggers based on usage patterns 

Why this matters: Happy merchants expand usage and refer peers.

The Metrics That Matter

We’ll measure our GTM progress through:

• Activation rate – % of new merchants launching at least one live agent within 7 days 
• Upgrade rate – % of free tier merchants moving to paid within 60–90 days 
• Expansion revenue – Growth from existing accounts adding more agents or integrations 

Partner‑sourced ARR – Revenue generated via agencies and platform partners

Final Word

Reaching 3,000 merchants isn’t about brute‑force sales — it’s about precision distribution through partnerships, marketplaces, and trust‑driven adoption.

With our freemium onramp, role‑specific agent templates, and ecosystem‑led distribution, we’re building a GTM engine that scales fast — without losing the personal, high‑impact touch that makes merchants stay.