Published on August 5, 2025
Earlier this year, Vortex IQ was selected to join the Growth Spin Accelerator, a high-impact, in-person programme backed by Google Cloud and leading ecosystem partners — focused on helping fast-scaling startups sharpen their strategy, solidify their go-to-market, and prepare for scale.
Now that we’ve completed the programme and pitched on Demo Day, we’re sharing our biggest takeaways — from customer insight and GTM refinement to partner strategy and investor readiness.
Here’s what we learned.
Growth Spin pushed us to get radically clear on three things:
We distilled our positioning into one sentence:
Vortex IQ turns any API into an AI agent that acts — so businesses stop analysing and start optimising.
This clarity influenced everything: our investor narrative, customer messaging, and even how we name features internally.
One of the most valuable lessons: “Don’t sell intelligence. Sell outcomes.”
So instead of talking about “agentic reasoning” or “multi-step planning,” we focused on:
That shift helped us articulate why our AI agents matter — and how they drive measurable ROI for merchants and partners.
Growth Spin helped us build a robust partner co-selling model, especially with:
We learned how to:
This set the stage for our Agent Marketplace and partner portal launch.
Through weekly feedback with mentors and other founders, we made key product decisions:
The programme didn’t just accelerate our go-to-market — it accelerated our product quality, too.
Growth Spin helped us fine-tune our:
We emerged with a sharper story, clearer vision, and strong momentum for our £5M Seed Round, now in motion.
The Growth Spin Accelerator wasn’t just about speed — it was about focus, clarity, and momentum.
We walked in with a platform. We walked out with a category-defining agentic infrastructure company that’s ready to scale.
To the Google Cloud team, mentors, and peers: thank you for backing deep tech, not just surface growth.
Want to invest, partner, or co-build with us? [email protected] Explore what we’re building: vortexiq.ai
The future of e-commerce optimisation—and beyond—is bright with Vortex IQ. As we continue to develop our Agentic Framework and expand into new sectors, we’re excited to bring the power of AI-powered insights and automation to businesses around the world. Join us on this journey as we build a future where data not only informs decisions but drives them, making businesses smarter, more efficient, and ready for whatever comes next.