How One Retailer Scaled Personalisation and Conversions Without a Data Science Team

When people hear AI recommendations, they often think of Amazon-style tech stacks or expensive data science teams. But what if you could achieve similar gains—automatically—with no engineers, no code, and no steep learning curve?

That’s exactly what one of our enterprise clients achieved using Vortex IQ’s AI-powered digital workers.

The Challenge: Insight Without Action

This retailer had thousands of SKUs and a healthy flow of traffic. Their analytics tools showed what customers were browsing, abandoning, and buying—but there was a gap between insight and action.

Marketing teams were spending hours manually:

  • Analysing product trends 
  • Segmenting customer groups 
  • Drafting and scheduling promotional campaigns 

It was slow. Reactive. And unscalable.

The Vortex IQ Solution

We deployed a pre-trained AI Recommendations Agent using our Trusted AI Agent Builder. Within days, the agent was live, ingesting product and customer data, and triggering:

  • Dynamic “back-in-stock” and “frequently bought together” campaigns 
  • Automated weekly newsletters personalised by browsing behaviour 
  • Homepage banner changes based on trending SKUs 

All from natural language prompts—no coding, no engineering backlog.

The Result: A 12% Revenue Uplift in 6 Weeks

The results spoke for themselves:

  • +12% revenue lift compared to the previous 6-week period 
  • 36% increase in campaign open rates 
  • 22% higher click-throughs on personalised product recommendations 

60+ hours saved per month on manual campaign setup and reporting

Why It Works

Unlike traditional automation tools, our AI agents are built to think and act like digital workers:

  • They connect to your systems via secure APIs 
  • Understand context through our Model Context Protocol (MCP) 
  • Operate with built-in approval flows, rollback, and traceability 
  • Learn and optimise over time without requiring technical retraining

Real ROI. Real Results. Real Fast.

This case proves that you don’t need a data science team to see AI-driven impact. With Vortex IQ, intelligent automation is accessible to every business, not just tech giants.

Whether you’re in retail, logistics, or services—our AI agents can boost productivity, reduce cost, and increase conversion. This is the new way to work.