Published on August 4, 2025
From Boardrooms to Breakthroughs: My Journey into Founding Vortex IQ
Leaving a stable, well-paying corporate job isn’t an easy decision—especially when you’ve spent years climbing the ladder, delivering high-impact projects, and building a reputation in the enterprise technology space. But in my case, the bigger risk was staying.
I didn’t leave because I disliked my job—I left because I couldn’t ignore the growing gap I saw between what businesses needed and what technology was delivering.
For years, I worked with global brands and major e-commerce platforms. I saw businesses investing heavily in tools, data, and analytics—yet still struggling to act on insights in real time. Teams were drowning in dashboards and manual workflows, siloed across departments. Automation was limited to those with developers or massive budgets.
The promise of AI and digital transformation was clear—but the execution? Fragmented. Slow. Expensive. Exclusive.
The more I worked inside the system, the more I realised that SMEs and even mid-sized enterprises were being left behind. They didn’t need another analytics tool. They needed automated action, digital workers, and systems that could think, not just store.
They needed AI—not as a buzzword, but as a practical, everyday productivity partner.
That realisation became the seed for Vortex IQ.
I knew I had the right mix of experience, network, and technical understanding to solve this problem—if I had the freedom to build from scratch. And so, I made the hardest but most liberating decision of my career:
I stepped away from the security of the corporate world to build a platform that could democratise AI automation for every business.
No code. No jargon. Just natural language to action.
At Vortex IQ, we’re creating the Trusted AI Agent Builder—a platform where any business, regardless of size or tech skill, can create AI-powered digital workers using plain English.
From product updates to SEO, from backups to inventory management, our agents automate repetitive tasks that previously ate up hours each week. It’s about turning insights into action—instantly and intelligently.
We’ve already:
But we’re just getting started.
This isn’t just about building a company. It’s about reshaping how businesses work. We want to bridge the digital divide. To give every SME the ability to automate, scale, and compete—not in 5 years, but today.
I quit my corporate job to make technology more human, more accessible, and more powerful. And every day since, I’ve been more convinced that it was the right call.
To those standing at a similar crossroads: The safety net may feel comfortable. But the real impact—and fulfilment—comes when you choose to build what the world truly needs.
If that excites you, follow our journey at vortexiq.ai.
The future of e-commerce optimisation—and beyond—is bright with Vortex IQ. As we continue to develop our Agentic Framework and expand into new sectors, we’re excited to bring the power of AI-powered insights and automation to businesses around the world. Join us on this journey as we build a future where data not only informs decisions but drives them, making businesses smarter, more efficient, and ready for whatever comes next.