Setting Up and Managing Third-Party Apps and Integrations

BigCommerce’s App Marketplace is a treasure trove of possibilities for e-commerce brands seeking to extend functionality without complex coding. From marketing and analytics to shipping, accounting, and personalisation, third-party integrations enable your store to scale with flexibility.

🔹 **Browse the BigCommerce App Marketplace**: Discover apps by category, popularity, or use case. Think Klaviyo for email marketing, ShipperHQ for shipping rates, or QuickBooks for accounting.

🔹 **Install Apps**: A few clicks allow seamless installation via API-based extensions. For example:

Prompt: “Install the Rewind app to automate backups of my BigCommerce store.”
Use Case: Ensure 24/7 data protection with instant rollback capabilities.

🔹 **Configure App Settings**: Customise app workflows to align with your business needs. For example:

Prompt: “Configure Klaviyo to send an email to customers who abandon their cart within 2 hours.”
Use Case: Reduce cart abandonment rates and recover revenue.

🔹 **Monitor App Performance**: Assess impact via built-in analytics and storefront KPIs.

🔹 **Update or Remove Apps**: Unused or outdated apps can affect store performance. Always prune non-essential apps.

Configuring API Access and Managing API Keys

APIs form the digital bridges between your BigCommerce store and the external services you rely on. Whether you’re syncing inventory with ERP or fetching customer data for CRM, secure API access is critical.

🔹 **Create API Accounts**:

Prompt: “Create an API account to connect BigCommerce with Salesforce.”
Use Case: Sync customer data to power advanced segmentation in CRM.

🔹 **Assign OAuth Scopes**: Limit access to only required data. For example:

Prompt: “Grant read-only access to Orders and Customers.”
Use Case: Allow marketing tools to generate insights without modifying data.

🔹 **Store API Credentials Securely**: Use tools like AWS Secrets Manager or HashiCorp Vault.

🔹 **Monitor API Usage**:

Prompt: “List total API calls made in the last 24 hours.”
Use Case: Identify anomalies, misuse, or bot activity.

🔹 **Revoke or Regenerate API Keys**: Regular key rotation enhances platform security.

Connecting to External Marketplaces (Amazon, eBay, etc.)

Selling beyond your own site is vital in omnichannel retail. BigCommerce enables integration with top marketplaces like Amazon and eBay through purpose-built apps.

🔹 **Install Marketplace Integration Apps**: e.g., Codisto, CedCommerce.

Prompt: “Install the Amazon Integration App to sync product listings.”
Use Case: Reach a wider audience without duplicate effort.

🔹 **Configure Marketplace Settings**

🔹 **Manage Inventory Across Platforms**

Prompt: “Sync stock between BigCommerce and eBay in real-time.”
Use Case: Prevent overselling and inventory conflicts.

🔹 **Process Orders from Marketplaces**: Centralise order handling within BigCommerce.

🔹 **Monitor Marketplace Performance**: Track sales and adjust pricing or product strategy.

CRM Integrations

Your CRM is the heart of customer engagement. BigCommerce integrations with platforms like Salesforce, Zoho, and HubSpot allow you to turn transactions into lifelong relationships.

🔹 **Install CRM Integration Apps**

🔹 **Sync Customer Data**

Prompt: “Sync new BigCommerce customers to HubSpot contacts list.”
Use Case: Automate onboarding campaigns.

🔹 **Automate Marketing Workflows**

🔹 **Track Customer Interactions**

🔹 **Generate CRM Reports**: Analyse performance, predict churn, and personalise at scale.

ERP Integrations

For growing businesses, connecting ERP with your BigCommerce store means financial accuracy, real-time stock visibility, and automated fulfillment.

🔹 **Install ERP Integration Apps**: e.g., NetSuite, SAP, MS Dynamics.

🔹 **Sync Product and Inventory Data**

Prompt: “Sync SKU, stock quantity, and cost price from SAP to BigCommerce.”
Use Case: Ensure correct data across all channels.

🔹 **Automate Order Processing**

🔹 **Manage Accounting and Financial Data**

🔹 **Generate ERP Reports**: Reconcile P&L, sales, tax, and more.