We’re excited to announce that Vortex IQ has officially launched its Model Context Protocol (MCP) Server for Apollo Pricing, enabling e-commerce businesses to dynamically price products, respond to market shifts, and protect margins using autonomous AI agents.

Apollo Pricing helps brands optimise pricing across their catalogues based on real-time demand, inventory levels, competitor pricing, seasonality, and customer behaviour. With the Vortex IQ MCP Server, businesses can now connect Apollo Pricing with the rest of their commerce stack — and deploy AI agents that take instant pricing actions based on live signals from GA4, Shopify, Magento, Klaviyo, OrderWise, and more.

What Is the MCP Server for Apollo Pricing?

Vortex IQ’s MCP Server for Apollo Pricing exposes pricing recommendations, elasticity data, rules, and forecasts as structured API endpoints usable by AI agents.

These agents can:

  • Monitor product performance and competitor data
  • Automatically apply or suggest pricing changes
  • Trigger promotional campaigns, discounts, or pricing experiments
  • Sync price updates with PIMs, storefronts, marketing, and fulfilment systems

This makes your pricing engine truly dynamic, responsive, and intelligent.

Use Cases: Apollo Pricing + MCP Server for E-Commerce

Here’s how e-commerce businesses can use AI agents to drive revenue growth and margin protection by integrating Apollo Pricing with their tech ecosystem.

1. Dynamic Price Adjustment Based on Live Demand
  • Agent monitors real-time GA4 and store traffic to specific SKUs
  • If demand spikes, and stock is limited:
    • Adjusts pricing within pre-approved range
    • Sends alert to merchandising and procurement
    • Pauses discount codes on that SKU

Prompt: “If PDP views are up 50% over 3 days and conversion rate holds, increase price by 5%.”

2. Competitive Price Matching
  • Agent pulls competitor price feeds from Apollo Pricing
  • Compares against current store prices
  • Dynamically adjusts pricing to maintain competitive advantage without hurting margins
  • Notifies merchandising team when undercutting risks profitability
3. Inventory-Aware Discounting
  • Agent cross-references Apollo Pricing suggestions with OrderWise inventory levels
  • Automatically applies markdowns for overstocked items
  • Launches “Clearance” tag in PDP and notifies Klaviyo to include in promo emails

Example: “For items with over 90 days of stock cover and low forecasted sell-through, apply 15% discount.”

4. Margin Protection Automation
  • Agent monitors product cost, shipping fees, and promotional spend
  • Prevents pricing changes that reduce profit margin below target threshold
  • Suggests alternate SKUs for discounting or bundling when necessary
5. A/B Price Testing & Experimentation
  • Agent runs A/B tests across segments or geographies
  • Varies pricing based on elasticity models from Apollo
  • Measures impact on conversion, AOV, and margin
  • Automatically scales winning pricing model across catalogue
6. Personalised Pricing Strategies
  • Agent uses behavioural segments (via Klaviyo or CRM)
  • Applies custom discounts, loyalty pricing, or offer-based bundles
  • Syncs Apollo Pricing intelligence with dynamic promotion tools
7. AI Agent Orchestration Across Systems
Trigger Agent Action Connected Systems
Product trending + low stock Raise price within approved range Apollo + Shopify
Competitor price drops Match price if margin is protected Apollo + Magento
High cart abandonment Trigger time-limited offer Apollo + Klaviyo
Overstock detected Apply markdown and notify merchandising Apollo + ERP
Cost increase from supplier Recalculate minimum viable price Apollo + OrderWise

Who Benefits?

Role Key Use Cases
Pricing Teams Automated pricing decisions, A/B testing, rule enforcement
Merchandisers Dynamic promotions, clearance identification
Finance Teams Margin protection, real-time profitability monitoring
Marketing Teams Price-aware campaign targeting
CX Teams Avoid over-discounting, personalise offers in real time

Enterprise-Ready Infrastructure

  • Secure, token-authenticated integration with Apollo Pricing APIs
  • Role-Based Access Control (RBAC)
  • Real-time audit logs and rollback capabilities
  • Hosted or self-managed MCP server deployment
  •  Integrates with Shopify, Magento, Klaviyo, GA4, OrderWise, and ERP/PIM tools

Prompt-to-Pricing Example

Prompt:
 “If a competitor drops the price of the same product by 10% and our conversion rate drops more than 15% as a result, adjust our price to within £2 and retarget visitors with a Klaviyo campaign.”

Agent Workflow:

  • Monitors competitor price via Apollo
  • Tracks GA4 conversion data
  • Adjusts price via API
  • Triggers Klaviyo abandoned cart recovery email
  • Logs actions and notifies pricing lead

Ready to Power Apollo Pricing with AI?

The Vortex IQ MCP Server for Apollo Pricing is now live — helping e-commerce brands price dynamically, optimise for profit, and respond in real time to a changing market.

  • Book a demo with our team
  • Request your MCP Server deployment for Apollo Pricing
  •  Start building intelligent pricing agents that scale performance automatically

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